Data Driven ROI
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Acquisition
NatureSweet Tempts Kids to Eat Tomatoes with Video Contest
So how do you get kids ages six to 16 to enjoy bite-sized tomatoes as a nutritious snack? Roll the video and add some music
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Data Driven ROI
Real Family Values: Take a New Look at the Data Ties that Bind
Marketers need to rethink the way they consider the total value associated with families. Historically, we’ve always approached things at an individual or a household level. And the reason was straightforward. That was typically the best level of …
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Acquisition
When Building Loyalty: Think Like a Gamer
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes
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Data Driven ROI
The Chieftains
QUESTION: MARKETERS TODAY HAVE A WEALTH OF DATA AT THEIR FINGERTIPS MAYBE TOO MUCH. DOES HAVING ACCESS TO SO MANY METRICS HELP SHARPEN YOUR STRATEGY,
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Data Driven ROI
Averaging Americans
Marketing modelers who use U.S. Census data better make sure their slide rules are properly oiled: This year marks the first in 70 that the Census Bureau
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Data Driven ROI
Media Planning: Necessary But Insufficient
The advertising world spends approximately $5 billion annually on media buying and planning. And while that is a necessary component of marketing success,
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Data Driven ROI
Pricing Makes Walmart Loyalty Leader: Survey
Walmart has leapt ahead of most of its competition in a new loyalty study. But the behemoth of Bentonville shouldn
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Data Driven ROI
Sell the Way Your Customers Buy
Every marketer’s goal is to send relevant and engaging content to customers. But consumer buying behavior is evolving so quickly that the rules are constantly changing.
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Data Driven ROI
Merkle Acquires Loyalty Marketing Firm Metzner Schneider
Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.
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Data Driven ROI
Merkle To Help Feeding America Say Thank You
Anyone still struggling to get out the wedding gift thank-you notes will appreciate the task facing Feeding America, a hunger-relief organization that focuses on Americans: The organization generates nearly 500,000 responses to its solicitations every year, and wants to efficiently acknowledge every one of them