Data Driven ROI
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Data Driven ROI
Chieftains: How Many Loyalty Programs Do You Actively Use?
QUESTION: HOW MANY LOYALTY PROGRAMS WOULD YOU SAY YOU BELONG TO, AND HOW MANY DO YOU ACTIVELY USE? SHAWN R. SALTA, VICE PRESIDENT, DIRECTMAIL.COM I belong
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Acquisition
Papa Gino’s Sweeps Boosts Data Collection
A quick way to add quality names to your loyalty program database is to run a sweeps with a rock-solid match between the prize and the appropriate demographic.
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Data Driven ROI
Full Coverage: Integrating Social, Direct and Mass Media Insures Success for SBLI
When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance
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Data Driven ROI
CM Corner Table: The Value of Loyalty
Loyalty programs have been around for more than 70 years, and more marketers than ever are turning to rewards to retain and reactivate customers. But
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Acquisition
News Brief: Scottrade begins “The Joke’s On You” contest
Scottrade, the online investing firm, is underway with its second installment of “The Joke’s On You” contest
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Data Driven ROI
Four Ways to Use Web Data with Predictive Analytics
Web analytics are nothing new. In their most familiar form, you get statistics reflecting collective behaviors
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Data Driven ROI
Measuring A Loyalty Program’s Performance? Size Doesn’t Matter
When marketers are asked about evaluating the success of a loyalty rewards program, common responses may include the number of new monthly members or annual growth rate. While those statistics are important, they
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Data Driven ROI
The Sum of the Parts, Part 6: Reactivation E-mails
Why and how to create e-mail reactivation programs
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Data Driven ROI
Loyalty Industry To Vote On Colloquy Awards Finalists
Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.
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Acquisition
Billboard and Starburst Get Together at Six Flags
Six Flags and Billboard.com are teaming up with the park’s title sponsor, Starburst, for an integrated music program that includes online content, live concerts and a national sweepstakes