Data Driven ROI
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Data Driven ROI
Data Services Inc. Names Bridges to International Post
Data Services Inc., a database marketing services company, has named Mark bridges senior director, international sales and business development.
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Acquisition
Maximizing Marketing Revenue in Online Gaming
Many traditional publishers struggle with what is a necessary evolution from retail publishing to direct marketing. Business models are changing, and monetizing games suddenly requires a different skill set than it did in the past
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Acquisition
Knorr Readies Consumer-Generated Labels
In April, Knorr launched a contest for the Latina community that for the first time promised it would feature winning recipes on its labels. That day of reckoning has come
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Data Driven ROI
Colloquy Names Sullivan Partner
Colloquy, a loyalty education and research firm, has named Jim Sullivan a partner.
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Data Driven ROI
Good Marketing Execution Happens at All Touchpoints
In many marketing efforts, execution is often where the plans fall apart and the real victories and defeats emerge.
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Acquisition
Papa John’s Contest Pulls 12,000 and New Marketing Ideas…Maybe
Papa John’s pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John’s menu yesterday
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Data Driven ROI
Full Coverage: Integrating Social, Direct and Mass Media Insures Success for SBLI
When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance
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Data Driven ROI
CM Corner Table: The Value of Loyalty
Loyalty programs have been around for more than 70 years, and more marketers than ever are turning to rewards to retain and reactivate customers. But
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Data Driven ROI
Phone-Based Analytics Ring True
Meineke Car Care Center is taking a minimalist approach to data analysis: All it uses to fuel its calculations are phone numbers. The company uses between
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Data Driven ROI
Credit Card Helps Intercontinental Check in With Top Travelers
Chase Card Services and the InterContinental Hotels Group used direct feedback from their frequent travelers to design a new credit card product, the