Data Driven ROI Archives - Page 67 of 342

Aeropostale’s P.S. Rewards Builds Loyalty Among Shopping Moms

A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand’s marketing executives conducted tests and research. But they also asked their mothers.

The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale’s youth-focused brand. It was created more for the mothers who buy the line’s offerings than for the kids who wear them.

Acquisition

Back in the Ring: WWE and 7-Eleven

When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.

Data Driven ROI

AmEx Deals Go Mobile, Social with Foursquare and Facebook Links

In recent months, credit card issuers have gotten much more proactive about hooking their card members up with local deals and discounts. AmEx, started the trend with a pilot partnership with Foursquare last March at the South by Southwest Festival. Now it has taken that program national.

Acquisition

News Brief: NBA and Sprite

NBA and Sprite have opened a public vote for the “Sprite Slam Dunk Showdown Championship.”

Acquisition

Ocean Spray’s Summer Calendar

Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.

Data Driven ROI

Points And Rewards, Not Discounts, Central to Club Yogi Rewards

Whether Club Yogi Rewards, a two-year-old loyalty program which rewards campsite visitors, is smarter than the average bear remains unproven. But it’s definitely smarter than the average discount program, especially Club Yogi, the one it replaced in April 2009.

Data Driven ROI

CRM Special Report: Social and Mobile Move Loyalty Beyond Points

There is a temptation to talk about mobile and social in the same breath. The channels came to prominence more or less concurrently. And there is considerable interplay, with consumers using their mobile devices to access social networks.

But that said, there is at least one significant difference when it comes to loyalty marketing.

Acquisition

Hostess Runs Summer On-pack Promotion Around Baseball

Hostess is using a sweepstakes and the game of baseball to draw attention to some of its bakery items.

Data Driven ROI

Profiling, Segmenting Helps Jos. A Bank Move Beyond RFM

Fashion apparently knows no economic slowdown. Jos. A. Bank Clothiers has been in expansion mode since 2000, when it maintained 100 stores. At last count, it had passed the 500-store mark, with plans calling for further growth.

The company isn’t pulling back on its direct marketing plans, either. According to John Lewis, director of database marketing, the apparel firm’s challenge is not only finding new customers, but investigating more efficient ways of keeping the customers it has.

Data Driven ROI

Salin Bank’s Multichannel Efforts Have A Local Focus

Salin Bank is “Your Indiana Family Bank”, according to one campaign’s tag line. And the institution is using a mix of mail, email, radio, video, Web advertising and live events to bring that message home.