Data Driven ROI
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Acquisition
Trends, Stats, Best Practices You Need to Know About Mobile Marketing
Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.
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Acquisition
Turning Chiliheads into Cheeseheads: Kraft
It seems like odd fit: a well-known cheese brand, Kraft, sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes.
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Acquisition
Two Picks to Win the NFL Loyalty Game
Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.
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Data Driven ROI
Idea to Steal: Consider Doubling Discounts
Say in the past you gave loyalty club members a dollar-off discount coupon. Instead, why not offer a 50-cent coupon plus double loyalty currency points?
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Acquisition
Sweeps Trends to Watch
Trends in sweepstake marketing include, threshold prizing, reward social behaviors and gamification.
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Data Driven ROI
Social Fits Chicos
Women’s apparel marketer Chico’s FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic
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Data Driven ROI
Family Dollar Invests in Mobile and Social
The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.
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Data Driven ROI
Made-to-Order Marketing
One-to-one marketing is no longer a buzz phrase. It’s been part of the marketing discussion for so long that it’s become an accepted philosophy
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Data Driven ROI
Beauty Marks
One of Estée Lauder’s favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,
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Data Driven ROI
Life-Cycle Analytics May Change Acquisition Thinking: Forrester
Marketers who focus their analytics efforts on prospecting are falling into a trap, argues Forrester Research’s Srividya Sridharan. They place too much emphasis on channel-focused metrics, while giving short shrift to retention and long-term value measurements.