Data Driven ROI
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Acquisition
1800CheapSeats Launches Re-branding Sweepstakes
Touting its updated look, 1800CheapSeats has taken to the streets of America with a sweepstakes. Thirty Toyota-built Scion xB’s wrapped with the new 1800CheapSeats logo and graphics are being deployed by Street Teams in 16 markets throughout the month. …
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Acquisition
GameRiot Video Game Festival Hits the Road
GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in …
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Acquisition
NBC and AT&T Wireless Offer Olympic Content
NBC Olympics and AT&T Wireless are offering customers an extensive collection of Olympic Games content on mobile devices in the U.S. Highlights of the wireless program include on-air text message polling, video highlight clips, mobile access to …
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Acquisition
’61 Olds Used as Bait to Catch Yahoo! Customers
A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather’s Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD …
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Acquisition
Stay Tuned: Viewer Earns World Record in NBC Promo
Terrye Jackson will take a very long, well-deserved nap. She broke the Guinness World Record for consecutive television watching in an NBC promotion to drive viewers for its Olympic coverage. Jackson was one of 22 contestants who qualified for the …
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Acquisition
Scholastic Runs Trans-Atlantic Contest
Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids’ trilogy Children of the Lamp, debuting this fall. The U.S and U.K. multi-discipline campaign centers on a “Three Wishes for the World” …
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Acquisition
Nivea Introduces Moisturizing Cream with $1 Million Campaign
Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million …
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Acquisition
A New Recipe for Watch-and-Win Sweeps
Wells’ Dairy is hosting an online “talent search” sweepstakes touting its Blue Bunny ice cream. Consumers go to www.bluebunny.com to register for its “iScream Team” and watch a 2.5-minute Webisode of six “contestants” in the fictitious talent search. …
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Acquisition
Gillette Picks an Irresistible Face
Matthew Sherwood, a 31-year-old computer technician, received a surprise visit from tennis superstar Anna Kournikova, who declared his face the most “completely irresistible” from more than 1,200 entrants a Gillette Co.’s sweepstakes. The Irresistible …
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Acquisition
Providian and Visa Dangle NASCAR Trip
Providian is dangling a weekend of VIP access to a November NASCAR race in Arizona through a Visa buy-and-play sweepstakes promotion. Providian Visa cardholders making a purchase before Sept. 15 are automatically entered to win. The NASCAR 2004 Checker …