Data Driven ROI
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Acquisition
Monster.com Sweeps Spurs Job Hunters
Monster.com has begun a TV and radio campaign that will culminate in an online Ultimate Career Day blitz on Feb. 1. The jobs Web site will let employers who are new Monster customers list one job for free on the site, then make that bank of jobs …
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Acquisition
Baskin-Robbins Sweeps Lets Them Eat Cake
Consumers can have their ice cream cake and eat it too, perhaps in Versailles or London. They just need to enter to win an all-expense-paid trip to France or England via a new sweepstakes sponsored by Baskin-Robbins and The History Channel. The “Let …
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Acquisition
Burger King, Latin Music Stars Translate “Have It Your Way”
Burger King Corp. has partnered with Latin music stars Pilar Montenegro and Obie Bermúdez to promote a new sweepstakes in which one grand-prize winner can receive a $10,000 gift card. Pilar Montenegro and Obie Bermúdez The company will feature the …
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Acquisition
Campbell Plays Wellness Sweeps
Campbell Soup Co. touts its wellness message with a sweepstakes that borrows its “Taste and Live the Best of Life” tagline. The Taste and Live the Best of Life sweeps dangles a grand-prize $50,000 kitchen makeover. Entrants register online at …
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Acquisition
Snapple Upsets Staten Island Official with Real Facts Game
For Snapple and it’s popular Real Facts Game, the attention turned earlier this week to one question: “What is the most recognized smell in the world?” When the answer popped up on the Snapple Web site, some were offended. The answer: “No, it’s not …
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Acquisition
Lexar, MGM Studios Partner For Be Cool Sweeps
Lexar Media, Inc. is offering a new sweepstakes tied into the upcoming release of MGM Pictures’ Be Cool, offering consumers a chance to win the grand prize to attend the movie premiere. The Be Cool With Lexar Sweepstakes will award one grand-prize …
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Acquisition
Sam Goody ‘Boycotters’ Get Gift Cards
Sam Goody helped holiday shoppers turn lemons into gift cards last week with a Bad-Gift Boycott that gave away $8,000 in gift cards for its music stores. Shoppers swapped unwanted gifts for Sam Goody gift cards “Boycotts” were held Dec. 27 at five Sam …
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Acquisition
Del Monte Woos Carb Counters with Vacation Prize
Del Monte Foods is running an online instant-win game to promote its Carb Clever line of canned fruit. P-O-P supports the online game San Francisco-based Del Monte launched Carb Clever in November (Nov. 10 Xtra). The Win a Vacation Every Year for Life …
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Acquisition
Trimspa Sweeps Boasts $1 Million Prize Pool
Weight-loss supplement Trimspa gets a six-month Million Dollar Makeover Challenge dangling a $1 million prize pool, including three Dodge Vipers. Anna Nicole touts sweeps Trimspa spokesperson Anna Nicole Smith stars in a TV spot supporting the …
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Acquisition
Carl’s Jr., Hardee’s Offer Racing Stripes Promotion
Hardee’s and sister chain Carl’s Jr. this week kicked off a four-week promotion linking its Cool Kids Combo meals with the Warner Brother’s Racing Stripes movie and a sweepstakes giveaway. Racing Stripes premiums offered at Hardee’s and Carl’s Jr. The …