Data Driven ROI
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Acquisition
Lifesavers Shapes Flavor Sweeps
Sweeps turns sweets into game pieces Kraft Foods touts Lifesavers’ “true flavor” in a sweepstakes that uses the candy itself as game pieces. The Find the True Flavor Shape sweeps centers on Cherry and Wint O Green Lifesavers: Consumer who find a …
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Acquisition
Kellogg Extends Smart Start
Kellogg Co. rolls out Smart Start Healthy Heart cereal this month, timed to Heart Health Month. Kellogg supports the cereal line extension with a “Simple Start to a Healthy Heart” program tied to the Pennington Institute for Health and Wellness. A …
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Acquisition
French’s Mustard Bags Recipe Contest
Reckitt Benckiser invites brown-baggers to vie for lunch with Sarah Ferguson, Duchess of York. A recipe contest for French’s GourMayo flavored mayonnaise will award a trip for the winner and two friends to lunch with the Duchess in New York City. …
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Acquisition
Subway, 4-Kids Team Up for Ninja Turtles Promo, Sweeps
Subway Restaurants and 4-Kids Entertainment, Inc. have teamed up to launch a new promotion featuring the Teenage Mutant Ninja Turtles franchise, including a watch-and-win element of the popular cartoon for a chance to win $4,000. Subway offers Teenage …
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Acquisition
Suave Readies Pop-Up Salons
Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave “Can You Tell?” Studio salons are open for five days in New York (two days each in …
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Acquisition
MGM Sponsors ‘Mother of All Contests’
Baby prognosticators unite! MGM Television is sponsoring a one-of-a-kind contest for fans of the hit sci-fi show Stargate SG-1 to predict the exact time and date series’ star Amanda Tapping will give birth to her first child. And the fan that makes the …
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Acquisition
Regis & Kelly’s Pontiac Sweeps Gets 2 Million Entries
Some 2 million viewers have entered a sweepstakes so far to win one of 20 sport vans being given away on Live with Regis and Kelly (Jan. 19, Xtra). General Motors and Buena Vista Studios have partnered to give away at least 20 2005 Pontiac Montana SV6 …
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Acquisition
Office Depot Rolls Sweeps to Make New Friends and Keep the Old
Office Depot is leveraging its NASCAR sponsorship with a sweepstakes in an effort to acquire and retain small business customers. Participants can enter the sweepstakes by filling out a form at computer workstations in any one of Office Depot’s more …
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Data Driven ROI
Measuring Incremental Vs. Overall Response
When measuring the effectiveness of a promotion, the focus should always be on the incremental order activity that is generated by the promotion, according to Jim Wheaton, a principle with Chapel Hill, NC-based database solutions firm Wheaton Group. The overall order activity during the promotion’s “response window,” he says, is irrelevant.
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Acquisition
Sandals Resorts, Capitalizing on Bitter Temps, Touts its Beaches
Getting a little cabin fever? Sandals Resorts hopes so and is out with a multi-faceted campaign to get people to shake off the bitter winter chill with a visit to one of its sultry, white-sand beach resorts. Sandals Beaches entices consumers to its …