Data Driven ROI
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Acquisition
Big Name Brands Partner For Video Game Tour
Games Media Properties has signed on three major sponsors for the 2005 GameRiot Tour, including Nestlé Nesquik, MTV2 and Microsoft’s Xbox video game system. The addition of such strong brands further leverages GameRiot’s power as the leading video …
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Acquisition
Bank of America Plans Major Activation of MLB Sponsorships
Bank of America hopes to hit a home run this summer using its Major League Baseball sponsorships to drive in new customers. Community celebrations will center on three of the most storied MLB rivalries before the July MLB All-Star Break: the New York …
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Acquisition
Loews Cineplex Boost Buzz With Sahara Sweeps
To help build buzz around the upcoming release of Sahara, Loews Cineplex Entertainment is rolling out a new sweepstakes offering consumers a chance to win a new Jeep Wrangler. Loews Cineplex is giving away a new Jeep to promote Sahara Patrons can …
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Acquisition
Nextel Launches First of Three NASCAR Sweeps
Nextel Communications Inc. has launched the Nextel All-Star Challenge Sweepstakes, the first of three national sweepstakes that will be offered by Nextel during the 2005 NASCAR season. The sweepstakes, which began on Sunday, lets fans choose one driver …
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Acquisition
All in the Game
Despite increased sophistication in the delivery, execution and fulfillment of promotional games, contests and sweeps in 2004, marketers ranked this tactic
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Acquisition
Force Remains Strong with Star Wars Partners
The Force is back and it’s bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest …
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Acquisition
Dairy Queen Celebrates Blizzard Birthday With Fan Club, Sweeps
Dairy Queen is marking a new milestone, kicking off a yearlong 20th birthday bash of its Blizzard Frozen Treat, featuring a new online fan club and a scratch-and-win sweepstakes. Dairy Queen celebrates 20th Blizzard birthday with cup coded sweeps …
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Acquisition
Hilton Hotels Touts New Clock, Sweeps
Hilton touts its easy-to-use alarm clock tied in to a new sweeps Hoping to ease guests’ frustration setting their alarms or oversleeping, the Hilton Family of Hotels is out with a custom made alarm clock and a new sweepstakes, which offers a grand …
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Acquisition
Pepsi Baseball Tie-In Dangles Opening Day Tickets for Life
Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life. All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 …
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Acquisition
A&E Touts Knievel via Online Game
A&E’s game already has fans jumping to its site Cable network A&E is using an online game to tout its new show Knievel’s Wild Ride. A&E this week sends an e-mail blast to 800,000 online game enthusiasts inviting them to play the Knievel’s Wild Ride …