Data Driven ROI
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Acquisition
Jack in the Box Launches Instant-Win Game
Jack in the Box, Inc. is out with a new instant-win game targeting fast food eaters and their desire to win cool prizes. Consumers can win a Kawasaki motorcycle or other prizes in the Win Jack’s Stuff instant-win game The Win Jack’s Stuff game offers …
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Acquisition
Heineken Launches Music for Life Promo
Heineken is set to launch its Music for Life promotion tying to numerous partners with an instant-win game and sweepstakes. Heineken has joined with Rolling Stone magazine, Sirius Satellite Radio, RealNetworks’ Rapsody and Ticketmaster. The promotion …
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Acquisition
Oracle Offers Space Flights Abroad
Thanks to the popularity of its U.S. sweepstakes, U.K.-based software maker Oracle has launched a version of the promotion to allow developers from select countries in Europe and Africa to participate. The winners of the Oracle Space Sweepstakes will …
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Acquisition
Miller Readies Urban Concert Series
Miller Brewing Co. this summer will run a concert series and sweepstakes targeting urban men for its MGD brand. The Flavor to Savor campaign centers on a series of urban-music concerts that MGD will host in five to eight markets this summer. A …
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Acquisition
Staples Becomes Latest Brand Featured on The Apprentice
Staples is the latest brand to appear in a product placement deal on NBC’s smash reality show The Apprentice. The episode, which airs tonight at 9, tasks Apprentice candidates with inventing a new office product for Staples that will help make desk …
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Acquisition
WAM! Extends Teen Moviemakers Contest
Calling all teenaged moviemakers. The WAM! Channel has extended the entry deadline for its Teen Video Contest: Superheroes to give aspiring directors more time to develop short movie submissions. The contest, which launched in November, invites …
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Acquisition
Text Messaging Will Decide Ending to WB’s One Tree Hill
Cingular Wireless and the WB Network have teamed up to give consumers a shot at a director’s role. Under a new promotion, One Tree Hill fans can choose the ending of an upcoming episode via text messaging. Growing in popularity, fans can decide …
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Acquisition
Clorox Contest Tackles Trashed Cubicles
The Clorox Co. is running an online contest to find the grossest work cubicles in America. The Cubicle Takeover Makeover contest invites workers to submit a photo of their cubicles at DisinfectMyCube.com to vie for a makeover package worth $1,000 with …
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Acquisition
Church’s Chicken Launches Beauty Shop Sweeps
Church’s Chicken is out with a new instant-win sweepstakes tied into the MGM movie Beauty Shop, which offers a grand-prize trip to Hollywood to receive a makeover and attend a movie premiere. Consumers who visit participating Church’s Chicken …
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Data Driven ROI
How NOT to Write a Newsletter
Looking to turn off customers? Hoping to overwhelm business partners? Enjoy confusing your suppliers? Then try one or more of these seven deadly sins of newsletter writing. Each is a guaranteed business-loser. (And in case you’re looking to attract business, for each sin, we’ve also