Data Driven ROI
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Acquisition
Pokémon, US Youth Soccer Team Up for Scholarship Contest
Pokémon USA, Inc. is teaming up with US Youth Soccer to serve as the sport’s 2005 sponsor. And to generate buzz behind the deal, the two properties are organizing a one-of-a-kind contest that will recognize players for their achievements both on and off …
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Acquisition
Sweepstakes Boosts Response to PGA Free Lesson Month
May is The PGA of America’s annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands …
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Acquisition
Warner Bros. Launches Multi-Million Campaign for Sisterhood
Warner Bros. Pictures is launching a multi-million promotional campaign to support the upcoming release of the studio’s The Sisterhood of the Traveling Pants. Brands supporting the film include Levi Strauss & Co., Alloy Media + Marketing, Procter & …
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Acquisition
TripRewards Lets Members Swap Between Loyalty Programs
To boost the value of its loyalty program, the Cendant Hotel Group has expanded its TripRewards system under a partnership with Points.com to let members exchange points and miles between disparate loyalty programs. Under the new program, TripRewards …
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Acquisition
Audi and AFI Tap Filmmakers for Contest
Audi of America, Inc. and the American Film Institute’s AFI FEST have challenged three rising directors to capture emerging trends across the nation in the form of a 15-minute short film shot while completing in a cross-country drive. The three-week …
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Data Driven ROI
Association Newsletter Offers Customized Content
Would you promote a Microsoft database event to someone who wasn’t interested? Or a Women in Technology event to businessmen? If so, even your better- targeted communications may fall on deaf ears.
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Data Driven ROI
USPS Delivers a Custom Magazine for DMers
Think of it as a prime example of the business cliché about eating your own dog food: The U.S. Postal Service has launched a free magazine about the virtues and successes of direct mail.
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Data Driven ROI
Scotts Goes Nationwide with Custom Mag
The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing of 500,000 copies yielded double-digit sales increases in the test areas.
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Acquisition
Ameriquest Leverages MLB Sponsorship With All-Star Sweepstakes
Ameriquest Mortgage Co. is celebrating its second season as title sponsor of the Major League Baseball All-Star Game fan ballots by offering one fan a trip to this year’s contest plus a trip to any Texas Rangers home game. The sweepstakes will be the …
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Acquisition
Hilton Strikes With A ‘Bang’ in New Branded Entertainment Deal
In a new twist on branded entertainment, the Hilton Family of Hotels on Monday announced a multi-year agreement with Clear Channel Entertainment Properties to rename New York’s Ford Center for the Performing Arts to the Hilton Theatre. Consumers can …