Data Driven ROI
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Data Driven ROI
How Many Newsletters Should You Publish?
A general newsletter is a great way to get started in the e-zine game, especially if your audience is diverse. You can use a general-interest newsletter to promote a wide variety of offerings and see what works.
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Data Driven ROI
How Many Articles Does a Newsletter Need?
Q: What’s the right number of articles for an issue of your e-mail newsletter?
A: Seven.
Only kidding. There is no magic number of articles that works for every newsletter.
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Data Driven ROI
Preferences Prove Profitable
You know the age-old maxim: the customer is always right. The extension of that for the e-mail marketing community is: let customers choose what is right for them.
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Data Driven ROI
Tips on Getting Your E-mail Newsletter Delivered
ISPs today block up to 90 percent of e-mail because the messages are suspected to be spam. What’s a marketer to do?
Answer: Stay on the good side of ISPs. -
Acquisition
Cattlemen’s BBQ Debuts New Size with $10 Million Campaign
French’s Foods has introduced its Cattlemen’s barbecue sauces, a long-time staple in the food service industry and in big-box stores, in an 18-ounce size designed for supermarkets. A $10 million launch campaign includes p.r., a sweepstakes and event …
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Acquisition
Midori Adds ‘It Guy’ to ‘It Girl’ Search with $2 Million Push
Midori is at it again: Spanning the country looking for the hippest trendsetters who have “It” to represent the brand at its Web site. With a $2 million-plus budget in hand, Midori has added a new spin this year aimed at including one of the brands’ …
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Acquisition
Doritos, Tostitos Tout Taste with Entertainment Tie-ins
Frito-Lay moves from Star Wars to summer concerts as it rolls out reformulations of Doritos and restaurant-style Tostitos. Doritos Nacho Cheesier hits stores May 9 with an aggressive TV, radio, outdoor and Internet campaign breaking May 16, extending …
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Acquisition
Kraft Says It’s Time to Party
Kraft mixes several brands into its summer sweeps Kraft Foods this month breaks an Instant Summer Parties promotion touting a wide range of brands. The campaign breaks May 15 with a sweepstakes, in-store displays and radio advertising. The “Summer …
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Acquisition
The King Returns Via TV Guide Promo
The memory of Elvis Presley lives on, and TV Guide is honoring the celebrated musician with a special four-cover edition, which hits newsstands today. The special edition cover of the May 8 issue includes four photos depicting Presley during his …
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Acquisition
Pepsi Pools Athletes for $5 Million Summer Program
Pepsi-Cola Co.’s summer Dream Team brings together baseball and soccer players, auto racers and street-ball hoops players. Pepsi taps six sports sponsorships for an estimated $5 million, summer-long “Go Pro!” sweepstakes and continuity program that will …