Data Driven ROI
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Acquisition
Bacardi Silver Ties with Sex and the City
Bacardi Silver has partnered with Turner Broadcasting System and reruns of the sizzling hit series Sex and the City to drive brand awareness and sales. The Turn on TBS, Turn on the Flavor campaign kicks off May 16 with plenty of in-store promotions and …
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Acquisition
American Airlines, Blockbuster Screen Sweeps
American Airlines and Blockbuster have partnered for a sweepstakes that offers consumers a $10,000 travel gift certificate and a digital video camera. Consumers can enter the Feature Presentation sweepstakes by completing an entry form at AA.com/promo. …
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Acquisition
Star Wars Premiums, Sweeps Invade Burger King
After 28 years, ‘The Force’ still has strong ties to Burger King Corp., which this week will launch its first global promotion surrounding the release of Star Wars: Episode III Revenge of the Sith. Starting today, U.S. consumers can collect 31 Star Wars …
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Acquisition
Best Western, Nickelodeon Team Up With Travel Card Promo
Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western’s loyalty …
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Acquisition
KitchenAid Searches For Longest Running Dishwasher
KitchenAid is paying homage to one of its best-known products, the dishwasher, by running a sweepstakes to find the country’s longest running KitchenAid model. And, it’s dangling an incentive for the first 5,000 participants: a $100 mail-in rebate on …
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Acquisition
Popularity Grows With Real Estate Incentive Program
In a growing twist on incentive programs, online real estate companies are resorting to alternative tactics, including free airline miles, to tempt consumers to buy or sell a home or choose an agent or finance a mortgage. The incentive has become so …
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Acquisition
Nextel Extends NASCAR All-Star Voting, But Not Sweeps
An overwhelming response from NASCAR fans has prompted Nextel Communications, Inc. to extend fan voting for the NASCAR Nextel All-Star Challenge, which will send an eligible driver to the circuit’s All-Star race. Fans can continue to cast votes until …
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Acquisition
BV Takes its Wine, and Grapes, on the Road
Lucy and Ethel may not be on hand to help out with this event, but visitors to the Beaulieu Vineyard grape stomping tour for charity will get a chance to crush some grapes and win some great prizes. The Napa Valley vintner—armed with a $500,000 …
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Data Driven ROI
Case History: Watchfire Reaches Out to Dealers
Watchfire reaches thousands of people a day through its large LED displays. But it uses a different medium to reach sign dealers who sell its products—the e-mail newsletter.
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Data Driven ROI
Why Start An E-mail Newsletter?
Marketers have long relied on print publications to establish “communities of interest.” E-newsletters do this and more, by providing a unique Web-based vehicle for “layered content” that delivers precision contextual marketing.