Data Driven ROI
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Data Driven ROI
How to Resubscribe Your Unsubscribes
Nobody wants to lose lose subscribers. The good news is that e-mail provides us with the opportunity to re-engage customers and to learn valuable information from those that are about to opt out.
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Data Driven ROI
Tricks of Viral Marketing
What does it take to get a reader to forward your e-zine? Quality content.
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Acquisition
Ball Park Touts Friday Giveaway
Sara Lee Foods kicks off summer with a Memorial Day rebate offer for Ball Park franks. The effort, dubbed Free Frank Friday, invites shoppers to buy a package of Ball Park Grillmaster Franks this Friday, May 27, then mail in a rebate form to get back …
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Data Driven ROI
Data by Design
More isn’t always better. These days direct marketers have loads of data to choose from, but finding usuable information can be a challenge.
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Acquisition
Hasbro Sweepstakes Turns Monopoly Money to Gold
Hasbro celebrates Monopoly’s 70th anniversary with a sweepstakes that takes its prizes straight from the game board. Monopoly money now comes in green The Instant Tycoon game will award a grand-prize $15,140 — the amount of money in a Monopoly game. …
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Acquisition
Crest Goes on Tour Motoring Huge Tube of Toothpaste
Procter & Gambles’ Crest is on the road with a giant tube of toothpaste rolling across America. Samples of Crest Whitening Plus Scope will be handed out to visitors from this rolling tube The Crest Imagine Tour is making stops at major events …
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Acquisition
Kodak Snaps Disneyland Sweepstakes
Eastman Kodak Co. is leveraging its longtime alliance with the Walt Disney Co. for an on-pack sweeps celebrating Disneyland’s 50th anniversary. The sweepstakes will award trips to the original Disneyland in Anaheim, CA and the newest park in Hong Kong. …
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Acquisition
RC Cola Celebrates its 100th Birthday
RC Cola is turning 100 this year and its maker, Cadbury Schweppes Americas Beverages, is set to break a summer-long promotion to celebrate. As part of the festivities, special 100th anniversary packaging will be unveiled, supported by a sweepstakes in …
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Acquisition
Ben & Jerry’s Tours with Dave Matthews Band
Ben & Jerry’s Homemade will bring at least one environmental activist along when it goes on the road with the Dave Matthews Band this summer. Ben & Jerry’s serves up Dave Matthews Band, with a side of global-warming smarts Ben & Jerry’s piggybacks the …
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Acquisition
Hershey, Nestlé Bow New Treats
Nestlé USA and Hershey Corp. are readying new candies for summer—some with familiar brand names, and some new. Nestlé bows Donutz candy on May 23 with a tie-in to Warner Bros.’ Charlie and the Chocolate Factory, opening July 15. The in-pack sweeps …