Data Driven ROI
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Acquisition
Taco Bell Tells Consumers to Get Saucy Via Contest
Taco Bell is asking consumers to part with some words of wisdom as part of the QSR’s second annual Share Your Sauce Wisdom contest for a chance to win a year’s supply of free food. The QSR is searching for unique Taco Bell sayings to include on its …
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Acquisition
Chevy Forms Multi-Million Dollar Deal With Nickelodeon
Chevrolet has signed a multimillion dollar advertising deal with Nickelodeon as part of a new initiative to reach consumers across multiple platforms. The effort is part of a new campaign by General Motors to target families. Nickelodeon and Chevy …
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Acquisition
Black Eyed Peas Play American Eagle Stores
American Eagle Outfitters plays the Black Eyed Peas this weekend in a cross-promotion for the band’s new album. Listening parties in American Eagle stores tout their new album American Eagle will play cuts from the new album, Monkey Business, for …
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Acquisition
ALA Contest Sending Winner to World Series
The American Library Association (ALA), Major League Baseball and the MLB Players Association have kicked off the fourth-annual “Major Leagues @ your library contest,” an online baseball trivia contest that will send a grand-prize winner and a guest to …
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Data Driven ROI
Case History: Museum of Modern Art Has E-zines for Everyone
The Museum of Modern Art has 100,000 works of art–and 52,000 e-mail newsletter subscribers.
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Data Driven ROI
FTC Rule Would Help Ad-Supported E-Zines
The FTC has decided that multiple advertisers in an e-mail newsletter cannot all be held responsible for the letter’s Can-Spam compliance.
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Acquisition
Denny’s Roars On With Madagascar Premiums, Sweeps
It’s a jungle out there, or at least will be through June at 1,600 Denny’s restaurants nationwide during the chain’s promotion of the computer-animated film Madagascar, which offers movie-themed premiums for kids and a sweepstakes for adults. Kids can …
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Data Driven ROI
Study Shows Retailers Are Not High on Newsletters
Retailers are behind the curve when it comes to e-mail newsletters. So says a new report from Silverpop on e-mail use.
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Data Driven ROI
Case History: LegalZoom E-zine Helps Clients Stay in Touch
Need legal advice but can’t find time to see an attorney? Or would you rather not spend your tax refund on legal fees?
Try LegalZoom.com.
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Data Driven ROI
Case History: HoneyBaked Ham Returns to Newsletters
The HoneyBaked Ham Co. is back in the e-mail newsletter business.
Last December, the food marketer launched The Roundtable, an e-zine featuring holiday entertaining tips.