Data Driven ROI
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Acquisition
KB Toys Plays at Kennedy Space Center
Retailer KB Toys will give one kid a taste of space through a June sweepstakes with the Kennedy Space Center Visitor Complex. The Astronaut Training Experience Sweepstakes will award a grand-prize trip to the space center to meet a NASA astronaut and go …
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Acquisition
Ford Teams With Home Depot for Incentives and Sweepstakes
Ford Motor Co. has teamed with do-it-yourself retailer The Home Depot for a pair of promotions designed to raise brand awareness for both. In addition to five different Home Depot gift packages being offered as incentives for consumers buying or leasing …
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Acquisition
Cendant Adds Bewitching Incentive For Hotel Stays
Cendant’s Hotel Group is offering consumers an enchanting incentive to stay at one of its eight hotel chains this summer. Cendant offers consumers a magical summer incentive The hotel group has teamed with Sony Pictures and its upcoming motion picture …
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Acquisition
TIA Offers Top 10 American Treasure Spots, Sweeps
The Travel Industry Association is giving travel planners a big boost when it comes to top spots consumers have on their wish list to visit. The Grand Canyon and the Statue of Liberty are among the top frontrunners, according to a national survey by the …
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Acquisition
Santa Fe Tobacco Counts on Retailer of the Year Contest, Again
Santa Fe Tobacco Co. has kicked off its an annual contest aimed at incenting retailers to increase sales of the brand’s natural tobacco products. The tobacconist is awarding $40,000 in prizes, including a $5,000 grand prize, four first prizes of $2,500, …
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Data Driven ROI
Case History: The Newsletter for Firms in Crisis
Crisis Manager is an e-mail newsletter written for firms facing PR disasters
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Data Driven ROI
Case History: E-Zine Helps Small Businesses Help Themselves
SCORE helps small businesses through consultations—and free e-mail newsletters
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Data Driven ROI
The Key Metric: Clicks to Opens
How wonderful. Your unsubscribe rate is miniscule. Your open rates are high. Your e-zine is doing great, right?
Think again. These metrics are meaningless in telling you if you have a successful newsletter.
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Data Driven ROI
Five Ways to Beef Up Your Employee E-Newsletter
Most employee e-newsletters get a bad rap, for good reason. They’re mostly bad.