Data Driven ROI
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Data Driven ROI
E-Zine Tips and Teasers
The best place for your e-zine signups may not be on your home page.
That’s just one of the ‘takeaways’ we coaxed out of Paul Smith, editor of Newsletter on Newsletters, following the NEPA conference in Washington, DC this month.
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Data Driven ROI
How to Handle Unsubscribes
Don’t take it personally when someone requests to no longer receive your newsletter. This request to unsubscribe is not a rejection of your company. It may not even be a rejection of your e-mail.
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Data Driven ROI
On E-Zine Leads: Keep Them Short, Stupid
Harvey Kurtzman, the comic book genius who created Mad magazine, was once asked about his writing.
“I don’t write,” he answered. “I do movement.”
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Acquisition
United Sweeps Awards Cubs, Sox Fans Crosstown Flights
United Airlines is whipping up baseball fever in hometown Chicago with a one-way flight for Cubs and White Sox fans. United plays go-between with Cubs and Sox fans United’s discount carrier Ted will fly 156 sweeps winners from O’Hare Airport on …
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Acquisition
McDonald’s Names DIC Licensing Agent; Sweeps Ties to Sharkboy
McDonald’s Corp. has signed DIC Entertainment as its worldwide licensing agent for active play toys, entertainment and apparel. DIC will develop new programs and products for McDonald’s McKids brand slated to rollout later this year and in 2006. The …
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Acquisition
Red Robin to Give a New Grill in Exchange for the Grungiest
The grubbiest grill owner will get a new one from Red Robin Red Robin Gourmet Burgers is on the hunt for the greasiest, grungiest, most broken-down barbeque grills around in a contest that awards the winner a brand-new shiny grill. Through June 19, …
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Acquisition
Lipton Taps National Parks as Prizes
Lipton is out with a sweeps that sends the winners on getaways to some of the nation’s national parks. The sweeps, in partnership with the National Park Foundation, runs during June, July and August. Consumers can enter at Lipton.com/summersweeps. Each …
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Acquisition
Kraft Serves Oreo Jingle Contest
Kraft Foods is reviving Oreo’s TV ad jingle “Ice Cold Milk and an Oreo Cookie” with a contest offering the chance to sing in an Oreo radio commercial. The Milk’s Favorite Jingle contest asks small groups (two to four people) to sing the jingle in their …
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Acquisition
Court TV Extends Takedown Show Via Online Game, Sweeps
To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a …
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Acquisition
Brain Quest Offers College Tuition Sweeps
Workman Publishing is giving parents a helping hand when it comes to college tuition, offering kids the chance to win a $150,000 college scholarship as part of a new sweepstakes offering. Kids two to 13 in the U.S. and Canada can enter the Brain Quest …