Data Driven ROI
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Data Driven ROI
Data Debris
Phishing attacks, which grew at a rate of 28% last year, are eroding consumer confidence in e-mail. A new Gartner survey found that more than 80% of online consumers distrust e-mail from companies they don’t know.
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Data Driven ROI
The CRM Cynic: Anarchy in the Air
Airlines don’t put straw on the floor like streetcar owners once did, but they are just as bad. Flying is a hellish experience.
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Acquisition
TBS Teams With Baskin-Robbins on Pair of Sweeps
TBS and Baskin-Robbins are getting together for a cross-promotion called “31 Days of Funny,” kicking off July 1 and is the first promotion that ties in a brand with TBS’s year-old “Very Funny” prime time lineup of syndicated comedy programming, which …
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Acquisition
Miller Sweeps Taps Hispanic Soccer Fans
Miller is out with a summer sweepstakes targeting Hispanic soccer fans with a chance to win tickets to the Confederation of North, Central America and Caribbean Association Football (CONCACAF) Gold Cup finals. The sweeps, Destapa Tu Sentidos (Uncap your …
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Acquisition
Checkers Leverages NASCAR Sponsorship with Sweeps
Checkers/Rally’s sweeps dangles $10,000 and trips to NASCAR events Checkers Drive-In Restaurants is leveraging its NASCAR sponsorship with a peel-and-win sweepstakes that dangles a $100,000 grand prize for one of 10 first prize winners. Consumers can …
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Acquisition
GSN Targets Bars to Promote Ballbreakers
GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by …
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Acquisition
OfficeMax Rides Chicago Baseball Rivalry
OfficeMax is using an instant-win game to activate its sponsorship of this weekend’s Crosstown Classic series between Chicago’s Cubs and White Sox. The What’s Your Team? Sweeps will award a grand-prize “ultimate fan experience” with the winner’s …
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Data Driven ROI
Case History: Traveling Smart with Smarter Living Newsletters
Travel tends to take the first cut when expenses are being reeled in. But not for readers of Smarter Living Inc.’s tip-packed e-mail newsletters.
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Data Driven ROI
Case History: Arizona Uses E-Zine to Pave Way for Road
This is the story of how an e-mail newsletter helped facilitate a great public work.
It started when the Arizona Department of Transportation (ADOT) suggested a four-lane highway to enhance safety and mobility on State Route 179, a state-designated scenic road in Sedona.
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Data Driven ROI
The One-Word Secret of E-Zine Success: Testing
Want to make sure your e-zine is going to be read?
Heed the ancient wisdom of direct mailers, and test.