Data Driven ROI
-
Data Driven ROI
How to Get Your E-Zine Delivered
Here are some steps marketers can take to improve e-mail newsletter deliverability, and increase open rates and response rates.
-
Acquisition
P&G Halts Body Spray Ads to Children Following CARU Investigation
Procter & Gamble has agreed to stop advertising its Secret brand Sparkly Body Spray to children under age 12 following an investigation by the Children’s Advertising Review Unit (CARU) into a related sweepstakes promotion and other advertising for the spray.
-
Acquisition
McDonald’s, Sony Serve Up PlayStation with Big Mac
McDonald’s Corp. this week breaks an instant-win game for Big Mac, giving away Sony PlayStation Portable systems. The system, nicknamed PSP, plays videogames, movies and music. Codes on Big Mac and fry boxes send players online to see if they win a …
-
Acquisition
Newcastle Brown Ale Dangles Entertainment and Shopping in Sweeps
Newcastle Brown Ale is out with a sweepstakes offering up a home entertainment system and a Beverly Hills shopping spree. The Best of Both Words sweeps, which begins Aug. 15 and ends Oct. 31, is being touted via in-store P-O-P and at NewcastleBrown.com. …
-
Acquisition
Nextel, Sunoco and Motorola Partner for NASCAR Sweeps
Nextel Communications, Inc. is partnering with Sunoco and Motorola for a sweepstakes that will award a grand prize $250,000 and a full tank of gasoline to one consumer who correctly forecasts the 2005 NASCAR Nextel Cup Series Champion. Consumers can …
-
Acquisition
HSN, Dreyers/Edy’s Serve Up Birthday Celebration
HSN, formerly the Home Shopping Network, is celebrating its 28th birthday with the sweet treat of ice cream as part of a new month-long promotion with Dreyers Grand Ice Cream, Inc. Consumer who tune in to HSN can walk away with free ice cream Starting …
-
Data Driven ROI
Huggies Has Pregnancy Covered
Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make
-
Data Driven ROI
Pursued by Jaguar
The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the
-
Data Driven ROI
We’re Hiring
Looking for work? Go into database marketing. That’s just one of the many gleanings to be found in Direct’s 2005 database survey. More than a fourth of
-
Data Driven ROI
Ask Why?
THESE DAYS BUSINESS owners are forced to act quickly to increase profits, create effective customer acquisition programs and reduce customer defection.