Data Driven ROI
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Acquisition
Shell Touts V-Power in $25 Million Campaign
Shell Oil Products U.S. is running an online sweeps and mobile marketing tour as part of its $25 million campaign for Shell V-Power premium gasoline. The Fuel Your Drive sweepstakes awards one grand prize of five years’ worth of gas (worth $5,000); an …
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Acquisition
KFC, Raymond’s Roberts Team For Sweepstakes
KFC is getting a little boost from actress Doris Roberts to help bring families together at dinnertime. The QSR has tapped Roberts, who starred as Marie in the CBS hit Everybody Loves Raymond, to help families create their own new dinner traditions as …
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Acquisition
Warner Bros. Touts Sweet Line-Up of Chocolate Factory Promos
To help generate additional buzz around the much-anticipated summer film Charlie and the Chocolate Factory, promotional partners are lining up to support the Warner Bros. Pictures release. More than seven brands, including QSRs and consumer package …
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Acquisition
Loews Launches Free Phone Giveaway, Sweeps
Loews Cineplex is giving consumers a new reason to escape the summer heat and enjoy a flick. Consumers who save their Loews ticket stub and enter their ticket number online at Enjoytheshow.com/phone can receive a free Motorola V551 Video Phone as part …
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Acquisition
Poland Spring Pitches the Ultimate Baseball Rivalry
Water bottler Poland Spring has launched an online campaign to uncover the sports fanatic most dedicated to either the Boston Red Sox or the New York Yankees baseball teams. “The launch of the Ultimate Fan contest allows us to demonstrate Poland …
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Data Driven ROI
Case History: Mediabistro Parties On with Newsletter
Call it a one-stop-shop for content professionals. Or call it a place for people to seek new jobs or sign up for a class while perusing the latest media news. Call it anything you want—but call mediabistro.com successful.
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Data Driven ROI
Case History: Real Estate Merger Could Lead to Newsletter Growth
Chris Carmen fell into the e-newsletter business. But he’s not looking to get out of it any time soon. Carmen, who owns Carmen Commercial Real Estate, began collecting e-mail addresses in 1995 for his customer database.
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Data Driven ROI
Develop Newsletter Article Ideas Like a Pro
“But what do I write about?” is a question that keeps many a newsletter editor awake at night. It’s time to start getting a good night’s sleep instead. How? Stop reinventing the wheel.
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Data Driven ROI
E-Zines Are Hot, Research Shows
E-mail newsletters have arrived. Over half of all chief marketing officers plan to publish one this year. And that’s only one of several finding that points to an impending e-zine boom, says Silverpop CEO Bill Nussey.