Data Driven ROI
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Data Driven ROI
E-Zine Mailers Urged to Comply with Sender ID
The clock is ticking. E-Zine mailers have until November to comply with Sender ID, the e-mail authentication platform now being rolled into Microsoft’s Hotmail system.
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Data Driven ROI
Case History: Expedition News Draws Small But Influential Audience
Most of us don’t plan to scale Mount Everest or spend a month trekking through the barren ice covered North Pole. But for those who do, there’s Expedition News, a monthly e-newsletter covering expeditions, research projects and newsworthy adventures.
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Data Driven ROI
Case History: Firm Props Up Its Business with E-Mail Newsletter
Unless you’re a florist, photographer, caterer or interior designer, you probably don’t think much about prop columns.
But people in the event planning and decorating business turn to the e-newsletter, Prop, Décor & Display Ideas. -
Data Driven ROI
Chella’s New E-Zine is a Thing of Beauty
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded. And now it has a monthly e-zine.
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Data Driven ROI
How to Write E-Zine Teaser Copy—Ten Tips
As far as we know, there are no courses in the University of Iowa writing program on how to write story teasers for an e-mail newsletter. But it’s an art that should be studied.
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Data Driven ROI
An Eight-Point Checklist for Building Your List
Want to build your e-zine list? All the Here’s some quick tips on how:
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Acquisition
A&E Launches Interactive Stunt, Sweeps, For Mindfreak Series
In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station’s Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up …
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Data Driven ROI
Are Online Comparison Shoppers Influenced by Brand?
Do online shoppers ignore brand value when comparison shopping? Some do and some doing, according to Dr. Usama Fayyad, chief data officer of Yahoo
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Data Driven ROI
Case History: QWest Goes Solo with Multi-Channel Upgrade
Pundits say that multi-channel marketing requires enterprise-wide solutions. But QWest started with only one channel, telemarketing, when it implemented a new lead management system three years ago.
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Data Driven ROI
Web Sites Boost Customer loyalty
What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure of Web success?