Data Driven ROI

• Data Driven ROI

  Letters to the Editor

  Re: Lessons from Yahoo on Database Marketing
  Interesting article. Of course, you (and Mr. Fayyad) dangle that big carrot that represents the mainly untapped consideration phase of the buying cycle, but don’t speculate about what marketers might be doing to effectively target these consumers.

• Acquisition

  Hilton Garden Inn Touts Cutting Edge Sweeps

  Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by …

• Acquisition

  CompUSA Offers Students a Ride Back to Campus

  CompUSA targets returning college students with its in-store back-to-school sweeps. The “Free Ride Sweepstakes” dangles a grand-prize 2005 Honda Element LX or one year of college tuition (up to $20,000). There will be 26 grand-prize winners, one …

• Acquisition

  Meijer Stores Taps Kelly Clarkson in Back-to-School Promo

  Meijer stores are looking to bring in back-to-school shoppers with a sweepstakes that dangles one week on tour with singer and former American Idol winner Kelly Clarkson. The Meijer Back-to-School with Kelly Contest features the grand-prize tour with …

• Acquisition

  Kellogg, Jewel-Osco Visit Cubs Bullpen

  Kellogg Co. teams up with Chicago grocer Jewel-Osco for an in-store sweeps awarding Chicago Cubs tickets. The Breakfast in the Bullpen campaign runs through Sept. 25 in Jewel’s Chicago-area stores. Shoppers who buy four Kellogg products with their Jewel …

• Acquisition

  JCPenney Supporting Sweeps with Wristband Sales

  JCPenney will sell NFL team wristbands in its stores to support the second annual Take a Player to School in-store sweepstakes, which the retailer is running in conjunction with the league. Net profits and the NFL’s royalties from the $2.99 …

• Acquisition

  Sara Lee Likes Sandwich Month

  Sara Lee Foods next week begins a recipe contest for sandwich chefs. Radio ads, DJ endorsements support The Sensational Deli Sandwich Contest will award a $5,000 grand prize and feature the winning recipe in a national ad for Sara Lee Premium Quality …

• Acquisition

  MTV2 Launches ‘Mother Truckin’ Contest

  MTV2 is out with its largest promotion ever, touting the mother of all sweepstakes. One lucky viewer can take home a truckload of prizes worth thousands of dollars, including a 2006 Scion and $25,000, as well as other swag good enough for music stars. …

• Acquisition

  TNT and Office Depot Tie NASCAR Theme in 43 Million Valpak Mailer

  NASCAR is the theme for a TNT and Office Depot direct marketing promotion using a Valpak mailer to reach 43 million households. The mailings will drop from July 27 to Aug. 26. Office Depot, TNT and NASCAR are using Valpak for a multi-tiered promotion …

• Acquisition

  Radisson Hotels Launches ‘Sleepstakes’

  Radisson Hotels is giving consumers a chance to rest easy with a new sweepstakes touting a $10,000 prize to use toward a bedroom makeover. The What’s Your Sleep Number? Sleepstakes introduces consumers to the brand’s custom-designed Sleep Number bed, …