Topic

Data Driven ROI

  • Data Driven ROI

    The Editors Report: Internal Marketing as Seen by the Harvard Business Review

    How much time do you spend pondering how Linux open-source development processes could improve your business?
    Not much, we’ll bet. But the brains at the Harvard Business Review have been thinking about it, as shown by two articles in their July-August issue.

  • Data Driven ROI

    Data Debris

    If ever anyone wanted a follow-up, it would be an industrial buyer who goes to a Web site to search for products, right? Wrong. A new survey by ThomasNet. shows that 77% of all industrial executives and engineers who go online have a “don’t call us, we’ll call you” philosophy, and that 56% don’t want to be called until they have made the initial contact.

  • Data Driven ROI

    The CRM Cynic: It Takes a Country

    We’ve heard about internal marketing. We’ve heard about getting affiliates on board. But how do you get an entire country to support your brand? That question was raised during an exchange about CRM in the Cayman Islands.

  • Data Driven ROI

    Letters to the Editor

    Re: What is CRM? Some Definitions (The CRM Loop, July 28, 2005). Let’s put it this way: I have been involved in “CRM” technology and services long before CRM became the big hit. It’s really so simple but everyone makes it so complicated.

  • Acquisition

    Pepsi Offers First Pitch at World Series Game Via Walgreens

    Pepsi, through a partnership with Walgreens, is offering customers the chance to throw a ceremonial first pitch at the Major League Baseball World Series. The sweeps is offered exclusively to consumers who shop at Walgreens. The grand-prize winner gets …

  • Acquisition

    Fisher-Price Kicks Off Birthday Sweeps

    Fisher-Price is inviting consumers to join the party for its 75th birthday with an online sweepstakes touting shopping sprees and a grand-prize trip to the 2005 Macy’s Thanksgiving Day Parade. To enter the Fisher-Price 75th Birthday Celebration …

  • Acquisition

    Coca-Cola Debuts Sugar Free Full Throttle

    Coca-Cola went Full Throttle in 2004 and is now readying the debut of Sugar Free Full Throttle, it’s latest energy drink. The beverage, sold in 16-ounce cans and four-can multi-packs, will be available mostly in convenience stores within the next few …

  • Data Driven ROI

    Case History: Celestial Seasonings Brews An E-Zine

    Can an e-newsletter be viewed as a detriment by loyal customers? That was the question Celestial Seasonings struggled with when it considered launching an e-zine for its popular tea.

  • Data Driven ROI

    Case History: Embry-Riddle E-Zines Take Readers Back to School

    Everyone knows that it’s hard to get through to college students. But not for Embry-Riddle Aeronautical University. The school, which has campuses in Daytona Beach, FL and Prescott, AZ, is using e-newsletters to get information out to students, prospective students, parents and others interested in the institution.

  • Data Driven ROI

    Will Teens Spurn E-Zines?

    Although a new study shows that teenagers prefer instant messaging and less e-mail correspondence, there’s no reason to scrap e-mail newsletters just yet.

    But email newsletters will have to evolve to serve younger readers.