Data Driven ROI
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Acquisition
NetZero Launches Daily Sweepstakes for Users
Internet service provider NetZero has launched a sweepstakes that gives its users a chance to win cash for trying out a new element of its high-speed service. The company will give away $3,000 a day during August and September in the Instant On! Instant …
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Data Driven ROI
E-Zine Helps Readers Weather the Storm
Planalytics launched its first e-mail newsletter, Flashweather, in 2002. The goal? To educate companies on how the weather affected their business, and to create awareness for its own products and services.
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Data Driven ROI
More Than Your Mother’s Dry Cleaner
When appearances count, readers can count on Appearance Plus Cleaners, the e-mail newsletter sent by one of Cincinnati’s largest dry cleaners.
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Data Driven ROI
How to Find an E-Mail Service Provider
Every firm sending e-mail newsletters and marketing messages wants to make them more deliverable—to get them into the recipient’s mailbox, yes, but just as importantly to get them past the spam filters and junk folders now in use by many Internet service providers (ISPs) and into that all-important inbox. Many turn to e-mail service providers.
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Data Driven ROI
An E-Zine Deliverability Checklist
Having trouble getting your e-zines delivered? Here are some pointers from Return Path on how to avoid being blocked by the ISPs.
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Data Driven ROI
Retailers Fail Subscriber Confirmation Test
Retailers still don’t get it.
Almost 60% fail to send a confirmation message after customers register for e-mail newsletters or marketing programs, according to a study by Silverpop. -
Data Driven ROI
Case History: Hotel Chain Uses Data To Pamper Its Guests
What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.
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Data Driven ROI
Case History: Volvo Construction Builds Rental Business with CRM
Volvo Construction Equipment is the largest manufacturer of construction equipment in the world. But it is eyeing first place, thanks to a decision to enter the rental market three years ago.
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Data Driven ROI
Case History: Carlson Targets Meetings Planners
The latest incarnation of Carlson Hotels Worldwide’s loyalty program features more than a name change. The multibrand hospitality chain also is altering the way it communicates with meeting planners — the folks who may not even travel themselves but influence a lot of bookings.