Data Driven ROI Archives - Page 274 of 342

Firm Uses Webinars to Keep Customers Informed

Keeping track of processes from raw materials to finished product is a difficult task when you’re one of the country’s largest chemical companies. And if a mistake occurs, you want to be able to handle the problem. That’s where OSIsoft’s software comes in handy. It is used by over 10,000 customers in over 100 countries.

Data Driven ROI

Jenny Craig’s Life Event Marketing

Birthdays can be bittersweet for individuals looking to lose weight. That is, of course, if you’re not a Jenny Craig customer. The weight-loss company sends its customers offers for a free piece of Jenny Craig dessert when they’re faced with “that time of year.”

Data Driven ROI

Lessons From Micato on Doing Well by Doing Good

How often do corporate good deeds turn into word of mouth profits? Last week Micato Safaris in Kenya was recognized by American Business Media for an unusual program benefiting poor Kenyan children orphaned by AIDS.

Data Driven ROI

The CRM Cynic: Customer Service is a Bitch

How sad it is that when customer service makes headlines, they’re almost always negative. Take the rash of stories about Comcast that appeared in the Chicago Tribune over the past two weeks. It started when a woman who had complained about poor service received a bill from the company addressed to: “Bitch Dog.”

Data Driven ROI

Data Debris

This time it’s personal — or should be: Four out of five consumers say they’d like personalized content from Web sites, and three in five say they’d be willing to spend up to two minutes answering questions that would push that content to them.

Data Driven ROI

Many Firms Need CRM Schooling, Survey Shows

American companies may not be as CRM-savvy as you think.
They are willing to spend money on it (or on parts of it). But that may be because they have no choice, according to a study from CSO Insights Inc. and Harte-Hanks Inc.

Data Driven ROI

AOL’s Settlement With Eliot Spitzer

Every company wants to retain customers. But AOL Inc. went too far when it tied employee compensation to minimum “save” percentages.
So says New York State Attorney General Eliot Spitzer, who this week announced a $1.25 million settlement with the online giant.

Acquisition

Chevrolet Presenting MLB’s All-Time Latino Team

Chevrolet is leveraging is sponsorship of Major League Baseball by presenting the league’s first-ever all-time Latino team, and will award one voter a trip to this year’s World Series to see the official unveiling of the team. As part of the Chevrolet …

Acquisition

Sorrento and Precious Cheese Pedal National Sweeps

To encourage healthy snacking, Sorrento Lactalis, Inc., maker of Sorrento and Precious Cheeses, has rolled out a sweepstakes across nearly 1,000 grocery stores nationwide. Sorrento’s “Smart Snack on Wheels” promotion will give away a 26-inch High Timber …

Acquisition

Quaker Maid Rolls Out Holiday Recipe Contest

Spicy? Swedish? Sweet? Creative cooks can decide how to best present their dishes for the Meatball Mania Holiday Recipe Contest hosted by Quaker Maid Meats and West Bends Housewares. Chefs are asked to use frozen Mama Lucia Meatballs from Quaker Maid …