Data Driven ROI Archives - Page 273 of 342

Volvo to Build on E-Zine with Extranet

It can be hard to develop a sense of community between franchises and their parent company, and even harder to do it between the individually owned franchises.

But Volvo Rents is tightening the communications gap all around with its e-newsletter, The Rental Channel. And it hopes to do even better when it puts the same material on an extranet.

Data Driven ROI

Consultant Takes Aim at New Business

Robert Cannon left the hardware business after 20 years to set up shop as a consultant in 2001. But when a business contact hired someone else for a job Cannon was well suited for, he realized importance of keeping his name and talents in front of prospective employers. Thus, his e-newsletter, Taking Aim was born with 150 subscribers in 2002.

Data Driven ROI

This One’s For You: How to Do Multiple Editions

The question is enough to daunt any writer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The answer is you don’t. Instead, you should use a content database that can spit out the versions with little human intervention.

Data Driven ROI

Zipcar Goes Extra Mile with E-mail Newsletter

What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.

Data Driven ROI

Why E-Mail is Broken–And What to Do About It

E-mail is broken. And it’s broken in two major ways: Trust and infrastructure. First, the channel isn’t trustworthy. The legitimate senders of e-mail can’t trust the medium to deliver their mission-critical communications and the recipients of e-mail can’t trust that they’ll get what they want … and not what they don’t.

Data Driven ROI

Want Feedback? Conduct a Survey

The message bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.

Acquisition

Burger King Kicks Off NFL Sponsorship Via Wrapper Promo, Sweeps

Are you ready for some football? Burger King Corp. this week breaks its first— promotion to leverage its sponsorship of the National Football League with a sweepstakes, tournaments and other football-themed offers. To kick off the NFL Your Way …

Acquisition

Jones Soda and Nintendo Team to Capture Teens

In a search for teen soda sippers and gamers, Jones Soda Co. and Nintendo of America are out with an under-the-cap sweepstakes that dangles plenty of entertainment. Labels on Jones Soda include information on the promotion and the bottles are topped …

Data Driven ROI

Jenny Craig Pursues Life Event Marketing

Birthdays can be bittersweet for individuals looking to lose weight. Not only are there extra candles on the cake, the guilt can be overwhelming as the butter cream frosting melts in the mouth. That is, of course, if you

Data Driven ROI

Target Marketing and the 4 R’s

If you haven’t budgeted for an increase in your database management or e-mail marketing expenditures, bear in mind that your competitors probably have. In “Target Marketing Priorities Analysis,” a report by Jim Dickie and Barry Trailer, the partners with research firm CSO Insights and underwritten by direct marketing services provider Harte-Hanks, a survey of 281 marketing executives showed that more 70% of respondents