Data Driven ROI
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Acquisition
AOL Launches New Online Reality Show
American Online is searching for the next music superstar via a new online reality show, The Biz, that lets contestants compete for a chance to run a record label. AOL is teaming up with Warner Music Group to launch the new show at Thebiz.com. Starting …
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Acquisition
PetSmart Spells Out Service
Retailer PetSmart is touting a slight name change with an online game breaking this week, and a TV and print ad campaign. The effort centers on a small spelling change from PETsMART (emphasis on “mart”) to PetSmart (emphasis on “smart”). The PetSmart …
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Acquisition
National Geographic Brings Africa to Consumers Via Exhibit
National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station’s Vanderbilt Hall, showcasing the magazine’s single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today …
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Acquisition
VH1, Starbucks Launch Hip Hop Honors Sweeps
To build buzz over its upcoming hip-hop award show, VH1 is teaming up with Magic Johnson Starbucks nationwide to launch a sweepstakes that will send one lucky winner to the 2006 VH1 Hip Hop Honors. Consumers can enter the VH1 Hip Hop Sweepstakes by …
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Acquisition
Hasbro, Chuck E. Cheese Celebrate Play-Doh’s 50th Birthday
The iconic Play-Doh brand is 50 years strong and toymaker Hasbro is teaming up with Chuck E. Cheese to celebrate the milestone via an instant-win game. Starting Sept. 14, consumers who visit any of the 493 Chuck E. Cheese restaurants in the U.S. will …
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Acquisition
Camping Out
The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are
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Acquisition
Pepsi-Cola Gives Away Xbox 360 Every 10 Minutes
Xbox 360 will be one of the most sought after products this holiday season. So it’s no wonder that Pepsi-Cola Co. has teamed with Xbox maker Microsoft to offer one of the gaming consoles every 10 minutes, seven days a week, 24 hours a day for the next …
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Acquisition
Pain at the Pump Sparks Incentives
At a time when consumers are paying more than ever to fuel their vehicles, gasoline retailers are rolling out incentives to help them forget about the pain at the pump. Shell Oil Products U.S. recently launched the Shell V-Power Fuel Your Drive …
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Acquisition
Dollar Rent A Car Launches 40th Anniversary Sweeps
Dollar Rent a Car is giving consumers something to celebrate as it marks 40 years of services with a sweepstakes, in which one grand-prize winner will take home 2006 Dodge Charger. Consumers can enter the 40th Anniversary Sweepstakes online at …
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Acquisition
Free Satellite TV for All… If Municipality Changes Its Name
The first U.S. municipality to legally and permanently change its name to “Dish” could be a hero among its residents. That’s because EchoStar Communications, parent company of the DISH Network, will give all the households in that community free …