Data Driven ROI
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Data Driven ROI
The CRM Cynic: Why Not Hire Geezers?
Humana deserves a lot of credit for setting up a call center to serve elderly customers. All well and good. But I have one question. Has Humana thought of hiring seniors themselves to work in the call center?
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Acquisition
FUJIFILM EVENTS TIE TO HALLOWEEN, ZOOS AND PANDAS
Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America’s zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the …
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Acquisition
DOMINO’S BOOSTS MEATY PIZZA VIA MASTERCARD, COUCH PROMO
Domino’s Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. …
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Acquisition
INTEL GIVES INDY FILMMAKERS A MAGIC WAND
Intel Corp. is sponsoring an online film contest to support its home-entertainment technology. The Intel Indies Film Contest asks entrants to submit a short film that shows what they’d do with a magic wand. Grand prize is $25,000, as well as $20,000 …
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Acquisition
McDonald’s Rolls Out New Monopoly Sweeps With $200 Million In Prizes
Mcdonald’s Corp. today kicks off its newest version of its Monopoly game promising consumers a chance to win bigger and better prizes on- and offline touting more than $200 million in prizes with Best Buy and Hasbro as returning sponsors. The latest …
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Acquisition
Court TV Makes Psychic Connection with Viewers Via Stunt, Sweeps
Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the …
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Acquisition
Disney Backs Cinderella DVD with $150 Million Push
The Walt Disney Co. has rolled out a $150 million marketing campaign this week around the release of its Cinderella Special Edition DVD. The campaign kicked off Sunday with the Cinderella Ball—sponsored by Procter & Gamble’s Swiffer Wet Jet …
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Data Driven ROI
Rock Solid
WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the
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Acquisition
StriVectin-SD Sweeps Drives Traffic In-store, Online
Klein-Becker IP Holdings this week breaks a $300,000 sweepstakes for anti-wrinkle cream StriVectin-SD that escalates the brand’s ongoing $3 million-to-$5 million online direct-marketing campaign. The upscale cream is sold in department stores and …
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Data Driven ROI
A B-to-B Delivery Checklist
B-to-B marketers don’t get any respect. Their postal mail has for years been blocked in corporate mailrooms. And now they find that their e-mail isn’t getting through, according to Elaine O’Gorman, vice president of marketing for Silverpop.