Data Driven ROI
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Acquisition
Zathura Licensees, Partner Make Big Splash Pre-Debut
Sony Pictures Consumer Products is backing the upcoming release of Zathura: A Space Adventure with a team of licensees and an online sweepstakes with Discovery Channel Stores for a chance to win a grand-prize trip to space camp. Licensees are already in …
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Acquisition
4Kids Entertainment, PEZ Tap Turtle Power Sweeps
4Kids Entertainment has joined forces with PEZ Candy, Inc. for a multi-month promotion featuring the Teenage Mutant Ninja Turtles, in which consumers can enter a sweepstakes to win tickets to a U.S. Hot Road Monster Jam event. Consumers enter …
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Acquisition
Dick’s Sporting Goods Takes Apprentice Task In-Store
Dick’s Sporting Goods is taking its upcoming task on The Apprentice to a store near you. The retailer will leverage its brand integration deal on tonight’s episode with a three-day, in-store event modeled after the Apprentice task. During the show, …
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Acquisition
Fuse, Cox Launch Music Video Contest
Music network fuse and Cox Communications are teaming up to roll out a new promotion designed to cast a spotlight on the next music video star for the network’s On Demand program. To support the search for the next music video star for fuse On Demand, …
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Acquisition
Panasonic Turns TV Mystery Into Sweeps
Panasonic Consumer Electronics Co. is using an online sweeps to extend a mystery that began in a TV spot last spring. The spot, for Panasonic’s HD Plasma TV, shows a handful of different scenes while asking, “What is the color of innocence?” (And …
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Acquisition
Banana Republic Primps With Geisha
Banana Republic is running a two-part sweepstakes tied to Columbia Pictures’ Memoirs of a Geisha. The grand prize is two trips— to Los Angeles for the movie’s Dec. 3 premiere, a $250 Banana Republic wardrobe and $250 in spending money. The second prize …
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Data Driven ROI
Beer With A Conscience: The Saint Arnold’s E-Zine
Are you the type who likes to sit down with a beer, go on a pub crawl or maybe even do some good in the world? If so, you’re probably receiving the newsletter addressed to Saint Arnold’s Army. That’s a battalion of loyal fans of Saint Arnold Brewing Co., a microbrewery in Houston, Texas.
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Data Driven ROI
Herman Group Newsletter Looks Into the Future
Not many of us can see into the future. But The Herman Trend Alert, an e-zine from The Herman Group, helps readers do just that in the area of workplace trends.
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Data Driven ROI
Three Subscriber Acquisition Tips
Looking for ways to attract e-zine subscribers and build a large and responsive list? Return Path offers three that always work.
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Data Driven ROI
The Silverpop Report on Missing Images and Broken Links
More companies are now sending e-mail—HTML in particular—than in 2002. But the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop.