Topic

Data Driven ROI

  • Data Driven ROI

    SelfHelpWorks Helps Customers Help Themselves

    Time to quit smoking? Having trouble managing stress? Need to drop a few pounds? SelfHelpWorks.com can help.

  • Data Driven ROI

    Wachovia Automates Its Online Event Management

    Webinars. Everyone is doing them these days. But they’re not easy. How do you manage them so that the company and the customer get maximum value out of the experience?
    Ask Wachovia Corp.

  • Data Driven ROI

    Stereo System: Tower Records Refines Retail/Online Data Harmony

    Tower Records is working to integrate its online/store customer database to better segment its audience for targeted offers and attract a younger crowd than the current core 35- to 54-year-old shopper.

  • Data Driven ROI

    Don’t Chase Leads Away by Disqualifying Them

    What do you think of when you think of account qualification? You may think of “qualified leads” or some way of weeding through potential customers so that you don’t spend time where you’re not likely to get sales. But the implied message to the customer is: My time is important, and you are not.

  • Data Driven ROI

    Lunch with Andrew Rutberg

    Just had lunch with Andrew Rutberg to talk about his new job. Since July, he’s been executive vice president, chief data officer for Wunderman—the first ever.

  • Data Driven ROI

    Data Debris

    U.S. Internet service providers and e-mail service providers are doing a better job of getting opt-in e-mail to the inbox than they were three months ago—with two notable exceptions.

  • Acquisition

    Thrifty Awards SkyMiles With Sweeps

    The sky’s the limit with Thrifty Car Rental’s latest sweepstakes, which is awarding daily prizes of 75,000 Delta SkyMiles. Consumers 21 and older can enter the sweepstakes online at Thrifty.com. Each day, Thrifty will select a random winner, who will …

  • Data Driven ROI

    The Coning of America

    Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,

  • Acquisition

    I Want to Direct

    Jeff Schmale won a Cadillac in five seconds. It took Kristina Robbins-Higgins three weeks and 3,000 miles to win an Audi A3. Both won a moment in the

  • Acquisition

    Visa Touts $1.5 Million Prize Pool

    Visa USA today breaks its holiday sweepstakes with its biggest-ever prize pool for a fourth-quarter promo. The Visa $1.5 Million Holiday Giveaway dangles a grand-prize of $250,000 and, for the first time, 50,000 prizes of $25 each. Cardholders are …