Data Driven ROI
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Data Driven ROI
E=B-to-B-to-B: The Need for Multi-Tiered Newsletters
Why do many IT manufacturers know so little about their end-users? Because, in many instances, the companies selling their products aren’t even their customers. Here’s why multi-tiered e-zines are the answer.
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Data Driven ROI
The Preview Window: Keeping the Good Stuff Above the Fold
“Above the fold” in e-mail refers to what generally appears in a standard preview pane, such as in Microsoft Outlook or AOL. For readers who use this feature, the elements appearing here will primarily determine whether or not the e-mail gets opened.
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Data Driven ROI
Blockbuster E-Zines Get People Into the Store
There’s probably a strong correlation between couch potatoes and avid movie watchers, which is why Blockbuster Inc. faces a unique challenge: Getting those film buffs off their sofas and into a local outlet.
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Data Driven ROI
Marketing Firm Markets Itself with E-Letter
What’s the best way to get your point across? Definition 6, a marketing services firm, thinks it’s through its e-mail newsletter called definingINSIGHTS.
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Data Driven ROI
Opt-in Delivery Improves
Don’t believe all those horror stories about e-mail not being delivered. ISPs and ESPs are doing a better job of getting opt-in e-mail into inboxes than they were three months ago—with two notable exceptions.
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Data Driven ROI
The Chutzpah of Don Peppers and Martha Rogers
Jim Wheaton and Leo G. Sterk provide another rebuttal to Don Peppers and Martha Rogers.
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Acquisition
History Channel Launches Invention Challenge
Think you have the next best invention? The History Channel and Invent Now, Inc., a subsidiary of the National Inventors Hall of Fame, have teamed up in search of the next great invention idea as part of the Modern Marvels Invent Now Challenge.
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Acquisition
Samsung Plays NFL Sponsorship in Ads, Sweepstakes
Samsung Electronics America is breaking an ad campaign and Super Bowl promotion to kick off its multimillion-dollar deal as the Official HDTV of the NFL for the 2005 and 2006 seasons.
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Acquisition
Cottonelle Crooners Boost Sales
Kimberly-Clark boosted Cottonelle toilet tissue’s market share 1.6 percentage points with a family-friendly song contest.
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Acquisition
eHealthInsurance Gets Animated Over New Marketing Blitz, Contest
Insurance is a serious matter, but eHealthInsurance is putting a new spin on the subject using humor, an animated series and an online promotion to drive consumer awareness. In it’s newest campaign, Am I Covered?, eHealthInsurance showcases a series of …