Data Driven ROI
-
Acquisition
Palladium Shoes Uses GPS for Treasure Hunt
Eager to attract globetrotting shoe buffs, international footwear manufacturer Palladium will soon launch a new branding campaign tied to the increasingly popular game of geocaching. In the online game, players are sent on a real-world treasure hunt …
-
Acquisition
RadioShack Tours Malls with Red Chair
RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts.
-
Acquisition
FSI Supports Kodak’s Cinderella Man Sweeps and Giveaways
With a heavyweight lineup of premiums, Eastman Kodak Co. has teamed with Universal Studios Home Entertainment for the DVD release of Cinderella Man through a special promotion. From the Dec. 6 release date through Dec. 31, consumers who …
-
Acquisition
Old Spice Finds its ‘High Endurance’ Guy
Old Spice spent the summer searching for the perfect “high endurance” guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He’s 23-year-old Lamar …
-
Acquisition
Bugaboo Strollers to Sweep Baby and Parents to Amsterdam
To prove that travel with babies can be fun, Bugaboo has launched its Daytrip to Amsterdam Sweepstakes. To enter, U.S. and Canadian consumers purchasing any of three Bugaboo stroller models (Frog, Gecko and Cameleon) in 2005 have until Dec. 31 to return …
-
Acquisition
Bluefly.com Taps ‘Naked’ Ad for Holiday Game
Online retailer Bluefly.com this week launches an instant-win game tied to its controversial ad campaign. The You’ll Never Go Naked Again game will award one $1,000 shopping spree each day through yearend. Sweeps entrants also earn discounts on the …
-
Acquisition
Simon Malls Lure Gift Card Buyers with Sweeps, Treats
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers.
-
Acquisition
Author Backs Treasure Hunt With $10,000 Incentive on Starz
Starz Entertainment Group is backing a real-life treasure hunt with new on-air clues that could lead viewers to an uncut black diamond and $10,000 in cash.
-
Acquisition
Dunkin’ Donuts Seeks Customer Passion Via Contest
Dunkin’ Donuts is out with a new contest that will reward two loyal drinkers with coffee for life who tell the best story in which they have gone to great lengths for a cup of Dunkin’ Donuts coffee. The Great Lengths contest invites consumers to submit …
-
Data Driven ROI
Food Network E-Zine Offers Holiday Cheer
Throwing a holiday cocktail party and need some help with mixed drinks? You don’t have to plop yourself in front of the television for the latest lifestyle show. Your computer will do just fine—that is, if you have subscribed to FoodNetwork.com’s weekly newsletter.