Data Driven ROI
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Data Driven ROI
Lifetime Value Redux
I have the utmost respect for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the “who invented LTV” quarrel that has been going on in The CRM Loop.
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Data Driven ROI
The Real Issue Isn’t Who Invented LTV
I continue to read with interest the exchange of opinions over the Peppers and Rogers piece titled “Return on Customer.” I believe that all of the responses totally missed the mark.
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Data Driven ROI
Best Buy Uses Data to Place Products
Food staples such as bread and milk are often placed at opposite ends of a supermarket. But Best Buy couldn’t do that with electronics. Analytics helped.
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Acquisition
Panasonic Creates Game Around ‘Lady in Red’
Panasonic is out with a game of mystery that revolves around its TV ads showing a funeral procession with a mysterious woman walking behind a hearse wearing dark sunglasses and a bright red dress under a black coat. Players go to Panasonic.com to find …
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Acquisition
Subway Teams With Discovery Kids for Restaurant Promo
Subway Restaurants are teaming up with Discovery Kids to launch a new marketing and ad campaign for 2006 The promotion, which kicks off in January, will highlight the Discovery Kids series Endurance, featuring Discovery Kids branded premiums at …
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Acquisition
Arby’s Rewards MasterCard Users With $25,000 Gift Card Sweeps
Arby’s Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards.
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Acquisition
Winn-Dixie Gives Away a Bag Full of Cash Every Day
Winn-Dixie Stores is out with a cash giveaway that encourages its most loyal shoppers to keep shopping. Through Dec. 23, the grocer will give away $10,000 each day, as part of its Better Holidays Daily Cash Giveaway, to one of its loyalty rewards …
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Acquisition
AmericInn Launches $10,000 Sweeps
AmericInn is rewarding guests for their patronage and celebrating its franchise growth with a $10,000 online giveaway sweepstakes. To enter the AmericInn $10K Giveaway, consumers must log on to AmericInn.com and complete an entry form. Visitors can …
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Acquisition
Malibu Rum Contests Search for Best Holiday Costume
‘Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year’s supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at …
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Data Driven ROI
B-to-B Marketer Finds a New Way: RSS
How do you build readership for a business-to-business e-zine? One way is to add an RSS feed. “RSS has taken off for newsletter consumption,” says Ed Schipul, CEO of
Schipul, a Web marketing company.