Data Driven ROI
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Acquisition
Showtime Taps Fans Via Fanisode Competition
Showtime Networks is extending viewership of its hit show The L Word with a new competition inviting viewers to write original scenes for the series.
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Acquisition
Hostess Rallies Around Racing Divas
Hostess is revving its snack cakes line with an online instant-win game awarding trips to watch its Racing Divas—Danica Patrick, Leilani Munter and Melanie Troxel—compete.
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Acquisition
Harrah’s Treasure Hunt Dangles $1 Million
What happens in Vegas, stays in Vegas? Not necessarily. One participant chasing down clues in the latest Harrah’s Operating Co. Treasure Hunt promotion will take home $1 million.
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Acquisition
Paramount Pictures Boosts Impossible III via Interactive Scavenger Hunt
Paramount Pictures is building buzz around the latest installment of the Mission: Impossible franchise with an online scavenger hunt that gives fans clues to story lines in the film.
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Acquisition
Play-Doh Celebrates 50 Years with Birth-Doh Sweeps
Hasbro’s iconic Play-Doh brand is celebrating 50 years with a yearlong “birth-doh” party, dangling a chance for consumers to win $50,000 through an instant-win promotion.
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Acquisition
Sprint Rewards Customers with NFL Draft Prize
Using text messaging could land one Sprint customer in front of 2004 Heisman Trophy winner Matt Leinart at the 2006 NFL Draft.
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Acquisition
Black Eyed Peas Customized Civic is Honda’s Prize
Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.
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Data Driven ROI
Who’s Calling, Please?
WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value
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Data Driven ROI
The Real Issue Isn’t Who Invented LTV
I CONTINUE TO READ WITH interest the exchange of opinions over Peppers and Rogers’ Oct. 1 piece Return on Customer: Setting the Record Straight (Commentary,
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Acquisition
Curious George Game Gets Multi-Million Dollar Boost
Namco Bandai Games America, Inc. is rolling out a multi-million dollar marketing and promotional campaign with a host of partners to generate buzz around its new video game Curious George, which hits stores today.