Data Driven ROI
-
Acquisition
vMix, Fox, Team for Walk the Line DVD Sweeps
Online video-sharing community vMix and Twentieth Century Fox Home Entertainment are building buzz around the release of Walk The Line on DVD with an online sweepstakes challenging fans to create a musical slide show to win their very own copy of the movie.
-
Data Driven ROI
If You Can’t Change Your Fate, Change Your Attitude
What drives engagement and loyalty for your brand? Wait, I’ll make the question easier. What drives engagement and loyalty for the category in which your brand competes?
-
Data Driven ROI
Colloquy Corner: Defining Loyalty Marketing
I write about customer loyalty for a living, so it would seem that producing a monthly column for CHIEF MARKETER would be an easy task–until you realize how broad a topic loyalty marketing really is. What are we talking about, exactly? Points programs? Grocery-store discount cards? Cobranded credit cards? Dialogue marketing campaigns? Punch cards?
-
Acquisition
1-800-Flowers Entices Customers with Trip to Ireland
1-800-Flowers.com has partnered with Tourism Ireland in an instant-win promotion that dangles a trip to the Emerald Isle.
-
Acquisition
Wonka-Style ‘Purple Ticket’ Pushes Prince Album Sales
Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince’s newest album 3121.
-
Acquisition
WWE Backs WrestleMania 22 with ‘Big-Time’ Marketing Blitz
World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions.
-
Acquisition
Citibank Cashes in with Contests and Sumo Wrestlers
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.
-
Acquisition
Gillette Boosts Fusion Via Apprentice Sponsorship
Gillette tapped a little star power in real estate mogul Donald Trump to build buzz around its Fusion razor on The Apprentice, and is leveraging its sponsorship with a sweepstakes.
-
Acquisition
Baskin-Robbins Links Beverage Line With Online Gaming
Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year’s supply of the beverage.
-
Data Driven ROI
Marketers Admit: We Don’t Get Web Metrics
Most marketing execs pay lip service to the notion of accountability. But a staggering 84% say that their firms’ ability to measure Web marketing is limited at best.