Data Driven ROI
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Acquisition
Ben & Jerry’s Launches Ice Cream Flavor Contest
Famous for Chunky Monkey and Phish Food flavors, Ben and Jerry’s is turning over its ice cream-making talent to consumers with a new contest to create an original flavor for the brand.
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Acquisition
Jose Cuervo Puts out Casting Call for Latino Talent
Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search.
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Acquisition
Tommy Hilfiger ‘Styles’ Up for Sweeps
Tommy Hilfiger is out with a new campaign designed to build buzz around its revamped juniors line with an instant-win game, which promises a grand-prize trip to New York.
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Data Driven ROI
E-Zine Helps African American Firms Get in the Black
Where do African American entrepreneurs turn for business advice? Many are now going to www.izania.com, a Web site that in one year has experienced a 400% growth in traffic. And many are reading the weekly Izania e-mail newsletter.
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Data Driven ROI
Gold Mine: Ice.com Blogs the Bling
Many marketers are treading gingerly around the notion of adding a blog to their Web site. But don’t count online jewelry retailer Ice.com among the pussyfooters. The Montreal-based e-commerce site has not one but three blogs up and running and linked to its Web pages.
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Data Driven ROI
Crashing Through the Blog-cade
What’s with this explosion of blogs?
Every schoolkid has one. Every would-be author or philosopher has one. Every frustrated lover has one. That’s why a potentially informative medium already has its waters loaded with mud. -
Acquisition
Ford Launches Webisodes for Lincoln, Mercury Brands
Ford Motor Co. is boosting two of its brands via Webisodes that promote the new Mercury Milan and Lincoln Zephyr sedans.
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Acquisition
Hershey Blitzes Take 5
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com.
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Acquisition
CompUSA Scores CBS Sports and NCAA Partnership
CompUSA announced last week that it has teamed up with CBS Sports to become an official National Collegiate Athletic Association (NCAA) corporate partner.
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Acquisition
History Channel Launches Mall Tour Sweeps for New Series
The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations.