Data Driven ROI
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Acquisition
Polaris Chief Challenges Competitor CEOs to ATV Race
Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris’ all-terrain vehicles as the toughest ATVs on the market.
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Acquisition
Pepsi and DUB Magazine Throw Online Auto Show
Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes.
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Data Driven ROI
Just for You
TODAY MORE THAN EVER, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: What’s in it for me? Personalization
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Data Driven ROI
Think Before You Contact
In direct marketing the call to action is critical. If you capture how a prospect or customer historically responds via mail, the Web, inbound call, face
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Data Driven ROI
Channel Challenges
A number of years ago I was in a kickoff meeting for a large project focusing on multichannel order management. The goal was to integrate data from different
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Data Driven ROI
It’s Good to Be King
Treat your best customers with care Top customers deserve special treatment. You can afford it, and they expect it and thrive on it. So business marketers
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Data Driven ROI
Match ‘Em Up
KATHY’S DESIGNING HER NEW restaurant’s kitchen and is looking to buy several new high-end stoves, refrigerators and the like. As the salesman prepares
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Data Driven ROI
Don’t Stop Now
ARE YOU ACTING JUST LIKE most other small businesses out there? Do you ignore or fail to communicate to your existing customers often enough? I’m not
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Data Driven ROI
Attention to Retention
TEN YEARS AGO, Frederick Reichheld’s The Loyalty Effect demonstrated to the world that a five-percentage-point decrease in customer defections could improve
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Acquisition
Warner Bros. Rolls Out Scooby-Doo Halloween Sweeps
Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.