Data Driven ROI
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Data Driven ROI
I Gotta Do What?
SO DO YOU LIKE THOSE hoops? Shine ’em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must
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Acquisition
Nissan Partners with Yahoo for Music, Launches Multiple Promos
Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music.
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Acquisition
Chrysler to Break Blow Out Marketing Campaign for Sebring
Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market.
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Acquisition
Pepsi, Washington Mutual Back Latin Grammy Awards
Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year.
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Acquisition
Chevy Super Bowl Ad Challenge Draws More Than 820 Teams
A Chevy challenge for college students to submit ideas for a TV commercial and have it brought to life and aired during next year’s Super Bowl game has drawn registrations from more than 820 student teams from 230 schools across the USA.
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Acquisition
American Airlines Touts International Service Via Sweeps
American Airlines is launching a host of regional promotions plugging its international service from Chicago’s O’Hare International Airport, dangling chances to win free airfare to anywhere in the world.
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Data Driven ROI
A Truly Inviting E-Campaign
The CMO Council used the power of the spoken word within an e-mail campaign to filled seats at its recent Global Summit Program.
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Acquisition
Yahoo Launches First-Ever Talent Show
Yahoo is on the search for some of America’s most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show.
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Data Driven ROI
Neiman Marcus Direct Taps Omniture
Neiman Marcus Direct has chosen Omniture Inc. to provide customized reporting services.
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Acquisition
Hot Wheels Rolls Out Instant-Win Game on 8 Million Packages
Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys “R” Us gifts cards, DVD players and Hot Wheels bicycles.