Data Driven ROI
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Acquisition
Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.
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Acquisition
Hasbro Brands 9 Million Little Caesars Boxes for Holiday Promo
Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker’s board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes.
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Acquisition
NFL Challenges Fans to Dream Up Super Bowl Ad
In the vein of American Idol auditions, the National Football League (NFL) is giving fans the opportunity to pitch their idea for a NFL Super Bowl commercial via screening events, with the possibility of having the winning concept developed into a commercial to air during next year’s game.
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Acquisition
P&G Relaunches Eukanuba
Procter & Gamble’s Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme “Feed the Breed.”
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Data Driven ROI
Balancing Visible and Hidden Relationship Programs
There’s an interesting dichotomy in relationship marketing that’s emerging, which contrasts the rigidity of visible marketing programs with the flexibility of so-called hidden programs
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Data Driven ROI
Consumer Goods Analytics: It’s All About the Store!
When it comes to what’s most important for consumer goods companies, it’s all about whether product is on the shelves and selling. Since enormous marketing investments are made in product-specific promotional campaigns, the ability to accurately ascertain a campaign’s resulting up-lift is critical.
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Data Driven ROI
Making Sense of Customer Value
If you Google the term “customer value” you will get back 156 MILLION hits (to put that into perspective, the term ‘customer relationship management’ has 36 million.) It is one hot topic in marketing these days.
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Acquisition
Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures’ animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.
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Acquisition
Campbell’s Partners with Whirlpool, Others for Holiday Promo
Campbell’s Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French’s.
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Data Driven ROI
The Yankees’ Bush-League CRM
YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who