Data Driven ROI
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Acquisition
GM Licenses 4imprint to Serve Dealers
General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers.
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Acquisition
Bailey’s Debuts New Flavors with Ads and a Contest
Bailey’s Irish Cream is out with a contest to see who can use its newest flavors to come up with some delicious drinkable dessert recipes.
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Acquisition
H-E-B Asks Shoppers to Make Ads
Texas grocer H-E-B is asking shoppers to produce and star in TV spots for an ad campaign that breaks next week with the new tagline “My H-E-B.”
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Acquisition
Microsoft Picks Entrepreneurs’ Brains for Big Idea
Microsoft Corp. is conducting a nationwide search for the most creative small-business idea in the country.
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Data Driven ROI
Demand Insight and the Data Value Chain
An engineer has been defined as “someone who measures with a micrometer, marks with chalk, and cuts with an ax.” The message of this quip is simple: If the tool to take action is blunt, fine measurement means little.
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Data Driven ROI
Precision Marketing Is a Green Initiative
Can an investment in improving customer data analytics to drive precision-marketing effectiveness be considered a green initiative?
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Data Driven ROI
Microsegmentation for Macro Returns
If there’s one strategy that should guide your marketing tactics for the next 12 months, it’s microsegmentation. What we used to call the “average” customer no longer exists.
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Data Driven ROI
Exclusive Blog Helps ClearGauge Connect With Clients
A blog accessible only by attendees of an annual client summit helped Chicago-based ClearGauge chart the course of the event, and strengthen customer relationships.
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Acquisition
Pontiac Contest Seeks Band for New Year’s Eve Party
Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve.
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Acquisition
Nickelodeon, Pringles, Others Get in the Game with Nintendo Wii
Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.