Data Driven ROI
-
Acquisition
Unilever Extends Dove Online
Unilever’s latest Dove launch gets a double dose of video support, with a videoblog piggybacked to an ad contest.
-
Acquisition
Domino’s Kicks Off EBay Contest
Domino’s Pizza is ringing in the New Year in style with an online contest that lets customers buy premium items on eBay for $9.99.
-
Acquisition
GSN Pushes Finalists in Vocabulary Challenge
It’s not every day you’ll find high school students volunteering to take a test.
-
Acquisition
Haagen-Dazs Floats Flavor Contest
Haagen-Dazs and Gourmet Magazine are looking for a few good recipes.
-
Data Driven ROI
What’s in Store: Dave’s Take on the Retail Pet Pound
CM Plus chatted recently with Dave Ratner, the “chief instigating officer” of Dave’s Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).
-
Data Driven ROI
Meow Mix: This Cat Companion Just Isn’t Feeling the Love
There are brands of food that we regularly buy, simply because (a) the cats like them, or (b) the vet suggested them. But despite all the times I’ve mailed or e-mailed in my contact information in the hopes of getting offers, coupons or whatever, nothing much ever came of it. Likewise for the brand of premium kitty litter we’ve used for over a decade.
-
Acquisition
American Airlines Sweeps Offers 1.5 Million Frequent-Flier Miles
American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.
-
Acquisition
PCH Kicks Off Prize Patrol $10 Million Sweeps
Publishers Clearing House has restarted its Prize Patrol sweepstakes that surprises an unsuspecting winner at his or her home.
-
Data Driven ROI
Don’t Be Shy About Making Conversational Marketing
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers.
-
Data Driven ROI
Five Costly Customer Satisfaction Myths and Misunderstandings
Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,