Data Driven ROI
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Acquisition
Carlson Hotels Teams Up with NCAA, Coca-Cola
Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men’s basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.
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Acquisition
P&G Launches Multi-brand Campaign with Racing
Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season.
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Acquisition
McDonald’s, Airheads Backs Warner Bros.’ Turtles Movie
McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT.
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Acquisition
Priceline Ties Sweepstakes to Apprentice Appearance
Priceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles.
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Acquisition
Liberty Tax Runs Sweeps with Valpak
Liberty Tax Service is using 27 million Valpak envelopes to take the sting out of tax time.
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Data Driven ROI
ZIP+4 + 2 = ZIP+6
(Direct) How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.
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Data Driven ROI
COLLOQUY Corner: You’re Only As Strong As Your Staff
Training is key to the successful launch of any loyalty program. Your employees, after all, are the front-line ambassadors for your loyalty program. As a marketer focused on the big picture of customer retention and loyalty,
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Acquisition
Dove Contest Readies Real Women for Summer
Dove wants more real women for its ads. This time, it wants them tanned.
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Acquisition
Netflix Pushes Academy Awards with Viral Video Promotion
Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service.
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Acquisition
Harlequin, Sandals Search for Greatest Love Story
Valentine’s Day may be over, but love is in the air for Harlequin and Sandals Resorts.
The romance novel publisher is on the hunt for the greatest love story in a post-holiday promotion.