Data Driven ROI
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Data Driven ROI
Frederick’s Taps Voxify for Call Center Systems
Frederick’s of Hollywood has chosen Voxify technology for its inbound marketing and customer service call center operations.
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Acquisition
Pringles, Tanger Taps American Idol Promos
Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol.
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Acquisition
Pyrex Cooks Up Sweeps with Chef Giada De Laurentiis
Pyrex cookware is getting ready to throw a party.
The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes.
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Acquisition
Wrigley Sweepstakes Lauds Ripken’s Induction
Wrigley is proving to be more than your average Cal Ripken, Jr. fan.
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Acquisition
Hershey, Kraft Ready S’mores Tour
Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.
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Acquisition
Pizza Hut Searches for Spokesperson Via Video Contest
Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.
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Acquisition
GNC Signs On for Apprentice Debut
Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.
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Data Driven ROI
Customer Touch Points: The Next Frontier for Growth
Growth comes only from increased purchase rates. Purchases are decisions customers make based on their needs and expectations. If you are relevant — or even better are already a positive and necessary part of your customer’s experience
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Data Driven ROI
Four R’s of “Best Next Action”
There’s an old joke: Two wrongs don’t make a right, but two Wrights made an airplane. What, then, do four rights make? The answer is: a new era of marketing effectiveness.
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Acquisition
AT&T Renews American Idol Sponsorship with Sweeps
AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.