Data Driven ROI
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Acquisition
Got Milk? Now Get the Glass
The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.
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Acquisition
Move Partners with Kia to Award a New Car
Moving company Move, Inc. has partnered with Kia Motors America in a sweeps that offers a new car.
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Acquisition
Passion Fragrance Teams with Daytime Soap
Elizabeth Taylor’s Passion fragrance is giving daytime soap opera fans a taste of a star’s life with an online sweepstakes offering a walk-on role on NBC’s Passions show.
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Acquisition
AVP Draws New Sponsor After $37MM Bid
Professional volleyball has drawn some big fans in the past two weeks: a brand sponsor, and new owners.
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Acquisition
Heinz Puts Kids’ Art on 200 Million Ketchup Packs
H.J. Heinz Co. is giving 12 kids their 15 minutes of fame in school cafeterias this spring.
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Acquisition
Denny’s Targets College Kids with Late-Night Campaign
Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service.
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Acquisition
XM, MLB Team for Marketing Promo
XM Radio is teaming up with Major League Baseball to let fans send personalized messages from some of baseball’s greatest players to plug the upcoming season.
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Acquisition
Unilever Hypes NASCAR via Blog
Unilever has launched a corporate blog starring its NASCAR team, the Ultimate Chargers, and nine “ultimate” Unilever brands.
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Acquisition
Pepsi Sweeps Lets Consumer Design 500 Million Cans
Pepsi is getting consumers’ creative juices flowing with an online contest that asks people to design a new look for its cans.
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Data Driven ROI
Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals
Behavioral data are just what they seem—data that reveal the buying behavior of our customers and prospects. They generally are associated with Websites where companies capture and analyze the clickstream of visitors.