Data Driven ROI
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Acquisition
Citizens Banks’ NASCAR Tie Drives Checking Account Biz
Citizens Bank is out with a sweepstakes to encourage people to open a checking account.
The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17.
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Acquisition
Disney Enhances DVD Rewards Program with Movie Tie-in
Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program.
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Acquisition
Microsoft Launches Xbox TV Series Contest
Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest.
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Acquisition
AOL Offers Shrek The Third Online Game, Sweeps
AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third
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Acquisition
Renuzit Extends Apprentice Tie with Contest
The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand.
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Acquisition
Heinz Serves Up Ad Contest
Heinz Ketchup is getting consumer fingerprints all over its advertising.
H.J. Heinz Co. broke an ad contest yesterday for its flagship brand, inviting consumers to submit videos for its Top This TV Challenge
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Acquisition
Turbo Tax Rap Contest Draws Hundreds of Videos
A Brooklyn, NY, man is giving taxes a good rap for a nice prize.
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Acquisition
Mother’s Day Contest Kicks Off at Gather.com
Gather.com has tied with a host of top brands in a writing competition to celebrate Mother’s Day.
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Acquisition
Consumers Pick Kettle Chips Flavor
Kettle Foods will bow Island Jerk potato chips this summer because consumers said so.
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Data Driven ROI
COLLOQUY Corner: The Baseline Customer Metrics
There’s one simple reason loyalty programs have flourished in the 24 years since American Airlines launched AAdvantage, the first modern database marketing program: Loyalty marketing is measurable marketing.