Data Driven ROI
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Acquisition
Hyatt to Film Webisodes at its Properties Starring Consumers
Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families.
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Acquisition
Dr Pepper Stages Major Entertainment Event in NYC
Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.
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Acquisition
Dreyer’s Fields Workplace Contest
Wouldn’t work be more fun with ice cream?
That’s the premise behind Dreyer’s contest for new Dibs ice cream snacks. The online contest gives Dreyer’s a subtle way to sample Dibs in 350 offices.
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Acquisition
Starz Salutes Spider-Man 3 Via Sweeps, Marathon
Movie network Starz Entertainment is celebrating the upcoming release of Columbia Pictures’ “Spider-Man 3” with exclusive content and a sweepstakes offering the chance to win a 40-inch TV.
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Acquisition
Milk Makers Scout Student Bodies
The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”
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Data Driven ROI
Nine Tips for Using the Merge/Purge
(Multichannel Merchant) Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want to mail anyone who made a purchase from your company in 2006;
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Acquisition
Elizabeth Arden Promotes New Britney Scent with Contest
Elizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest.
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Acquisition
AOL to Link Dollar Bills to Online Game
AOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million.
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Acquisition
Crowne Plaza Tees Off with PGA Sponsorship, Sweeps
Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro.
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Acquisition
Marvel Sweeps Offers Walk-On Movie Role
Marvel Entertainment is giving consumers a new reason to go to the movies.
The company’s has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie.