Data Driven ROI
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Data Driven ROI
Bank on It
Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.
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Acquisition
Volvo Sends ‘Pirates’ Fans on Second Worldwide Hunt
Volvo is upping the ante with its tie-in to Walt Disney’s highly anticipated movie “Pirates of the Caribbean: At World’s End”, offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold.
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Acquisition
Hershey Backs Paisley Concert Tour with Sweeps
The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”
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Acquisition
Pizza Hut Offers Pizza Giveaway
Pizza Hut is launching a free giveaway today to promote its new hand-tossed style pizza.
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Acquisition
JetBlue Celebrates New Service Via Blue Betty Tour
JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty
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Acquisition
A Woman Wins Roto-Rooter’s Tricked Out Toilet
Much to the chagrin of thousands of men who entered Roto-Rooter’s sweepstakes offering a tricked out toilet, a woman has claimed the prize.
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Acquisition
Nationwide Forms Team to Extend Its PGA Presence
Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour.
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Data Driven ROI
After the Promotion: What Do I Do with the Names?
The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion?
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Data Driven ROI
Loyalty Library: Forecasting ROI in Loyalty Marketing
Forecasting anything is an inexact science, but understanding a few key ideas and following the framework below can get you much closer to a defensible proposal for a loyalty marketing program
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Data Driven ROI
United Group Acquires Brand Affinity Marketing
United Marketing Group has acquired Brand Affinity Marketing, a privately held loyalty marketing business.