Data Driven ROI
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Acquisition
Sierra Mist Sponsors YouTube Comedy Contest
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians.
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Acquisition
Wyndham Hotel Launches Wing Eating Contest
Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program.
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Acquisition
Staples Picks a Winner in Photo Contest
Staples named a San Francisco man the grand-prize winner of its national photo contest.
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Data Driven ROI
COLLOQUY Corner: Understanding Attrition
Customer loyalty programs have a proven track record of stemming attrition through the targeted application of tangible rewards, coupons, rebates, or special treatment and recognition.
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Acquisition
Pernod Ricard Gets Drinkers Singing with YouTube Contest
Spirits company Pernod Ricard USA is out with a new contest that gets people singing praises about its newest Malibu flavor, Tropical Banana, on YouTube.
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Acquisition
Neutrogena Webisodes, Contest Get Women to De-Stress
Neutrogena is giving young women a forum to share tips on how they deal with stress with a Web series and a contest that awards a posh trip to the Bahamas.
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Acquisition
Pizza Hut Incents Customers with Movies, Music and Game Discounts
Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases
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Acquisition
Yahoo Launches Search for Greenest City
Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest.
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Acquisition
Mountain Dew Offers $7 Million in Prizes in DreamWorks Partnership
Mountain Dew launched an under-the-cap promotion yesterday tied to the upcoming film “Transformers” that offers prizes valued at more than $7 million.
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Acquisition
No Criminal Charges For Men in Cartoon Network Stunt
The two men who were charged in the late January Boston marketing plot that resulted in a bomb scare apologized Friday for their actions and settled their case with community service, which they already completed.