Data Driven ROI
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Acquisition
Starburst to Sponsor Six Flags Concerts
Candy brand Starburst has signed on as title sponsor of a concert series at Six Flags theme parks this summer.
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Acquisition
Cubs Field Samples, Honor Vets
Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever.
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Data Driven ROI
Loyalty Library: The Seven Key Elements of Best Customer Management, Part One
Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.
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Acquisition
Oscar Mayer “Idol” izes Its Jingle Contest
Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year.
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Acquisition
Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns
Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”
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Acquisition
Wendy’s Promotes New Frosty with Instant-Win Game
Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float.
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Acquisition
Circuit City Pulls 100,000 Votes in Firefighter Contest
Circuit City presented a check yesterday to the winner of its Firedog Across America contest, for an unorthodox amount: $141,402.
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Data Driven ROI
See You in December: E-Mail Helps Ski Resort Stay in Touch
(Direct) Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest.
The firm stays in touch with skiers even during off months through a CRM program in which e-mail messages are tailored to their profiles. And, as is the case every May, its marketing department is busy promoting summer products and activities.
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Acquisition
Unilever Brands Get Hispanic Push
Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu.
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Acquisition
Coldwell Banker and Drexel Partner to Sell Homes and Furniture
Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month.