Data Driven ROI
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Data Driven ROI
Comcast Opens Second Connecticut Call Center
Comcast has opened a new 77,000 square-foot center located in Enfield, CT. It’s Comcast’s second call center in the state and will create more than 200 jobs.
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Acquisition
McDonald’s, Virgin Mobile, Part of Sweeps Scam, AG Warns
The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s.
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Acquisition
Marketers Pushing Green with ‘Evan Almighty’ Tie-Ins
Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.
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Acquisition
Visa Taps Aspiring Filmmakers for “Life Takes” Campaign
Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its “Life Takes Visa” brand campaign, launched a year ago, into new consumer channels.
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Acquisition
Lowe’s Rolls Out Photo Contest
Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover
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Data Driven ROI
Integrating New Data Sources to Grow Your Universe
Many marketers traditionally have looked to expand their universe by tapping into new data sources. But thanks to new improvements in technology – and the skills of the people who use it – adding new sources of data now relies less on emotions and “gut feel” and more on fact-based, systematic approaches that can be tested prior to implementation to yield the best results.
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Acquisition
Cheerios Expands “Spoonfuls” Program with Book Contest
General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.
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Acquisition
Doritos, Xbox Stage Video Game Design Contest
Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.
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Data Driven ROI
Site Markets Sacred Jewelry Via SEO, EBooks
After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche
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Acquisition
California Man Wins Vegas.com Ad Contest
Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city.